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Job Title: CopywriterLocation: Mumbai Job Type: Full-Time Experience: 1–3 years (with relevant lifestyle/fashion/luxury exposure)About TrellisTrellis is a brand and marketing consultancy that works with design-led, culture-forward and luxury-first brands across fashion, jewellery, lifestyle and wellness. We combine strategy and storytelling to create brands that don’t just sell but stand apart. We’re looking for thinkers, not fillers. Writers who understand context, not just captions.About the RoleWe’re looking for a Copywriter who understands that every word shapes perception. Someone who can translate strategy into story, and design into desire. The ideal candidate brings a refined lens — one shaped by fashion, editorial or luxury — and can write with restraint, precision and intent. If you know how to write for both attention and nuance, you’ll thrive here.Key Responsibilities1. Brand Messaging & StorytellingHelp craft and maintain distinct tone-of-voice frameworks for luxury, fashion and lifestyle brands.Translate strategic brand positioning into consumer-facing language that feels intelligent, modern and elevated.Contribute to brand books, taglines, value propositions and campaign narratives.2. Content Creation & CopywritingWrite copy across formats: websites, social captions, product descriptions, campaign lines, brand decks, packaging and more.Craft SEO-informed but design-forward copy for editorial sites, landing pages and blogs — with a focus on luxury and design sensibility.Develop naming ideas for products, collections or brand IPs.3. Campaign Development & ExecutionCollaborate with art directors, strategists and brand leads to ideate and write for seasonal campaigns, launches, films, and social content.Script product storytelling videos, founder-led narratives and editorial-style content.Respond to briefs with original angles, sharp thinking and tight execution.4. Social Media & Digital EngagementWrite platform-specific content (Instagram, LinkedIn, Pinterest, etc.) tailored to brand voice and audience behaviour.Write for both always-on and campaign bursts — from emotionally intelligent storytelling to bold performance-led messaging.Track content trends and recommend adaptations for Trellis clients.5. Editing & Quality ControlReview and refine all copy to ensure clarity, alignment and brand tone consistency.Maintain high editorial and aesthetic standards across all work.Who You Are1–3 years of writing experience in fashion, lifestyle, design or luxury — agency or brand side.Strong understanding of tone, narrative structure and brand behaviour across channels.Obsessed with language, clear thinking, and idea-first communication.Able to distill complex ideas into clean, intentional copy.Equally confident writing a minimalist tagline and a 500-word founder story.Comfortable working in collaborative, fast-paced environments.