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Position: Thematic Expert – IEC and PR (Junior/Associate)Service Line: Government & Public Sector Sub-Service Line - Education & SkillingLocation: Kolkata (On-site)>> About KPMG India KPMG entities in India are established under the laws of India and are owned and managed (as the case may be) by established Indian professionals. Established in August 1993, the KPMG entities have rapidly built a significant competitive presence in the country. Today we operate from offices across 14 cities including in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.Our differentiation is derived from a rapid performance-based, industry-tailored and technology-enabled business advisory services delivered by some of the leading talented professionals in the country. KPMG professionals are grouped by industry focus and our clients are able to deal with industry professionals who speak their language. Our internal information technology and knowledge management systems enable the delivery of informed and timely business advice to clients.>> About E&S (Education & skilling) AdvisoryThe Indian education and skill development sector has seen an accelerated growth and a rapid shift towards digital-learning models recently, owing to the COVID-19 pandemic. This shift has bought about an increased requirement of digital assets, infrastructure, upskilling of teachers and content. With the requirement of tech-enabled learning solutions to only accelerate further, the Government is laying down new frameworks, and adopting an even more holistic and futuristic approach towards education and skill development.The education and skill development practice of KPMG in India comprises a team of experienced professionals delivering forward-looking advisory services across the spectrum, such as K-12 education including Early Childhood Care and Education (ECCE), foundational literacy and numeracy skills, Technical and Vocational Education, and Training (TVET), higher education, education technology, and supplementary education.We are a part of the KPMG Connected Enterprise for higher education and a key member of the KPMG Global Steering Committee for education and skill development. Our team has delivered multiple engagements in the past decade, catering to a wide range of clients, including the central and state governments, regulators, public institutions, private educational institutions, corporates, not-for profit organizations, with bilateral and multi- lateral donors, International Financial Institutions (IFIs), foundations and ed-tech players.>>Qualification and Experience Requirements:>>Educational Qualifications:Master of Mass CommunicationMBA (Marketing/Branding)PG in Marketing Communication, PR, AdvertisementBachelor of Design>>Experience:Minimum 3 years of experience in creating IEC materials, branding, social media handling/marketing, campaign designing, and marketing communication.Experience in large government organizations, international organizations, MNCs, etc.Preferably from NIRF Top 50 institutes.Competency in Bengali language is preferred.>>Key Responsibilities:Develop and implement IEC (Information, Education, and Communication) strategies and materials.Manage and enhance the organization's branding and public relations efforts.Handle social media platforms and execute marketing campaigns.Design and execute marketing communication plans.Collaborate with various stakeholders to ensure effective communication and outreach.Monitor and analyze the effectiveness of campaigns and strategies, making adjustments as necessary.>>Skills and Competencies:Strong understanding of marketing and branding principles.Proficiency in social media management and digital marketing.Excellent communication and interpersonal skills.Creative thinking and problem-solving abilities.Ability to work independently and as part of a team.Proficiency in Bengali language is a plus.>>Work Environment:This position is based in Kolkata, and the candidate is required to come to the office every day.KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability, or other legally protected status. As an equal opportunity employer, KPMG is committed to fostering a culture where everyone feels welcomed and is treated fairly. If you have any reasonable accessibility or accommodation requirement that will make you more comfortable during the assessment and recruitment process, please let us know and our Talent Acquisition colleague will connect with you.