Full Time Role at EssentiallySports for Sr Performance Growth AnalystAbout Us: EssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a top 10 sports media platform in the U.S, we generate over a billion pageviews a year and engage more than 30 million monthly active users. This massive organic reach fuels our data-driven culture, where deep audience insights meet cultural trends to serve fandom where it lives—and where it’s going next. With zero CAC, we’ve built owned audiences at scale, making organic growth a core part of our identity.The next phase of ES growth is around newsletter initiative, in less than 9 months, we’ve built a robust newsletter brand with 700,000+ highly engaged readers and impressive performance metrics:5 newsletter brands700k+ subscribersOpen rates of 40%-46%.Our Values at ESFocus on the user and all else will followHire for Intent and not for ExperienceBootstrapping gives you the freedom to serve the customer and the team instead of investorInternet and Technology untap the nichesAction oriented, integrity, freedom, strong communicators, and responsibilityAll things equal, one with high agency winsRole Overview: We're looking for someone who understands users before acquiring them, and analyzes outcomes to refine every next action. This role is perfect for someone who started with data, and evolved into full-stack growth and performance marketing.You will own initiatives across product funnels, marketing campaigns, and growth experimentation. Key ResponsibilitiesBuild and maintain data pipelines (Athena, Glue, Jupyter, Google Analytics) to track full user journeys—from click to retention.Conduct funnel analyses, behavior segmentation, and LTV modeling to identify the highest-value acquisition and retention levers.Plan, launch, and optimize paid media campaigns (Google, Meta, YouTube,Instagram, Twitter/X) with a focus on real user outcomes.Design lead funnels for newsletter acquisition and product growth, including retargeting, lookalike audiences, and email journeysSet up attribution models connecting paid channels to product behavior and retention events.Experiment, analyze, and ship impactful changes fast in a high-growth environment.Identify growth opportunities through data insights, and design experiments that test both product UX and marketing funnelsRun A/B tests across landing pages, ad creatives, signup flows, and emails to improve conversion and engagement. Who you are2+ years of experience in product analytics, growth marketing, or performance marketingStrong proficiency in SQL, GA4, marketing analytics, and campaign managementHands-on experience running paid ads across Google, Meta, YouTube, or programmatic platformsUnderstand customer segmentation, LTV analysis, cohort behavior, and user funnel optimizationThrive in ambiguity and love building things from scratchPassionate about AI, automation, and building sustainable growth enginesThinks like a founder: drives initiatives independently, hunts for insights, moves fastA team player who collaborates across engineering, growth, and editorial teams.Proactive and solution-oriented, always spotting opportunities for real growth.Thrive in a fast-moving environment, taking ownership and driving impact.“Very flexible and open, can ask anything anytime. Real mentorship and coaching. Superb energy in whole ES team.” - when team was asked how would you describe ES to a friend after a round of beersWhat do you get?Fully Remote JobFlexible Working HoursFreedom to own the Problem Statements, and make your own solutionsPlay with the biggest dataset, as a function of working in a media org.Work directly with the founding teamRelease features at scale to Millions of Users on Day 1Freedom to work on multiple and new technologiesBi-annual offsites which are coined “epic” by the team!The permissionless growth team is small, which means your impact on the company’s success will be huge. You’ll have the chance to work with experienced leaders/founders who have built and led multiple product, tech, data and design teams, and grown EssentiallySports to a global scale.
Job Title
Senior Performance Analyst