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Job Description: Lead - Performance Marketing & E-CommerceDear Candidate,We are hiring for the Lead - Performance Marketing & E-Commerce role-handling the below job responsibilities,Job Title: Lead - Performance Marketing & E-Commerce Company: Brinton Pharmaceuticals Ltd.Location: Kharadi, Pune.Education Background: Bachelor’s degree in Marketing, Business, or a related field.Experience: 5 + yrsSalary: Best in IndustryJoining: Immediately Position Overview:We are seeking a dynamic and results-driven Lead - Performance Marketing & E-Commerce to drive our online sales and optimize performance across digital marketing channels. The ideal candidate will lead strategy, execution, and analysis of performance marketing campaigns while ensuring a seamless and engaging e-commerce experience. This role is critical to achieving revenue growth and building customer loyalty in an increasingly competitive digital landscape.Key Responsibilities:Performance Marketing Strategy:Develop and implement a comprehensive performance marketing strategy to achieve customer acquisition, retention, and revenue growth targets.Oversee paid search, display, social media advertising, affiliate marketing, and programmatic campaigns.Campaign Management & Optimization:Manage end-to-end campaigns, including planning, execution, optimization, and analysis.Continuously refine campaign elements (targeting, creatives, bidding strategies) based on performance data and market trends.E-Commerce Management:Lead the development and optimization of the brand’s e-commerce platforms (Marketplaces – Amazon/Flipkart/Myntra, E-Pharmacies & Quick-comm) ensuring seamless user experience and high conversion rates.Collaborate with product, content, and tech teams to improve site functionality, navigation, and overall customer journey.Drive initiatives to enhance product discoverability and upsell opportunities on e-commerce platforms.Data-Driven Decision Making:Monitor and analyze campaign performance and key metrics (CAC, ROAS, LTV, etc.) using advanced analytics tools.Develop actionable insights and recommendations to continuously improve marketing performance and e-commerce effectiveness.Cross-Functional Collaboration:Work closely with brand, creative, and product teams to align marketing efforts with overall brand strategy and messaging.Partner with external agencies and vendors to ensure timely and cost-effective delivery of campaigns and platform enhancements.Innovation & Trendspotting:Stay updated on the latest trends, technologies, and tools in performance marketing and e-commerce to maintain a competitive edge.Experiment with new channels, formats, and strategies to drive incremental growth.Team Leadership:Build and lead a high-performing team of performance marketers and e-commerce specialists.Foster a culture of innovation, collaboration, and continuous improvement.Qualifications:Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).5+ years of experience in performance marketing and e-commerce, with a proven track record of driving measurable results.Expertise in platforms such as Google Ads, Facebook Ads Manager, Amazon Ads, Flipkart Ads and other programmatic tools.Strong understanding of e-commerce platforms, UX principles, and conversion rate optimization (CRO).Proficiency in analytics tools such as Google Analytics, Tableau, and Excel for data interpretation and reporting.Preferred Skills:Experience with managing large marketing budgets across multiple channels.Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.Experience in managing global campaigns and optimizing international e-commerce operations.Proven leadership skills with a focus on team development and stakeholder management.This role offers an exciting opportunity to lead our digital growth and make a significant impact on the brand's performance and customer experience. If you’re a strategic thinker with a passion for data-driven marketing and e-commerce innovation, we encourage you to apply.To Apply: Interested candidates should submit their resumes via email to amruta.jamdade@. Please include "Application for Lead - Performance Marketing & E-Commerce" in the subject line.About CompanyBrinton is one of the fastest-growing Pharmaceutical Companies spreading its network worldwide. We support people’s aspiration to "Live better and live longer" by aiming to deliver safe, economical, and innovative medical solutions to meet the demands of people throughout their lifetime while serving healthcare professionals around the world.Brinton has a rich and ever-evolving portfolio, and state-of-the-art resources in R&D, manufacturing, marketing, and sales that assure to delivery of value to its customers to satisfy unmet medical needs and improve their lives.Today, we have a global presence with highly dedicated and talented employees who diligently work towards improving our product offerings through constant research, development, and innovations also enhancing reach with eminent marketing and sales capabilities.Right from research to formulation development, the company is committed to keep everything world-class yet affordable for all. With its network of subsidiaries and representative offices, Brinton has bookmarked its presence globally in India, UK, France, USA, Africa, and other Asian countries. However, our prominent presence in Africa and SAARC region is distinctly poised for developing footage in USA, UK, South East Asia, Middle East, Latin America, and the CIS countries and take our presence to 32 countries worldwide and scale its operations further to 50 countries by 2025. Brinton aims to be an indomitable ‘Force of Goodness’- a proud One Brinton family that integrates a diverse group of 800+ employees under one powerhouse of touching millions of lives globally.URL: Pharmaceutical ManufacturingCompany size: 501-1,000 employeesHeadquarters: Pune, Maharashtra