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Job Title : Campaign SpecialistMode of work : Hybrid Experience : Min 3+ revelant experience Job Location : ChennaiJoining timeframe : Immediate joiners onlyOverview : Platform Consultant/Campaign Specialist for Marketing Platforms to join our team. The ideal candidate will be responsible for campaigns implementation and optimization of marketing solutions to meet the marketing automation needs of our clients. This role requires a blend of technical expertise, strategic vision, and excellent communication skills.Key Responsibilities:Collaborate with clients to gather requirements, understand their marketing strategies, and translate them into technical solutions.Customize and configure various marketing platform components, including but not limited to email, SMS, push notifications, and WhatsApp communications.Responsible for the design, development, and implementation of marketing platform solutions to meet client marketing objectives.Develop marketing campaigns, customer journeys, and personalized customer experiences using marketing tools.Provide guidance to junior team members and ensure best practices in marketing platform development.Conduct workshops, training sessions, and presentations for clients and internal teams.Monitor and optimize campaign performance, ensuring effective use of analytics and data-driven insights.Stay updated with platform features and industry trends to offer innovative solutions and strategies.Troubleshoot and resolve issues related to marketing platform implementations. Qualifications:Proven experience as a consultant or developer in marketing platforms.Strong understanding of marketing platform architecture and components.Mandatory relevant languages and tools such as SQL, HTML, CSS, and scripting languages for email development like Ampscript or Liquid ScriptExperience with data management and integration strategies on marketing platforms.Strong analytical skills with the ability to interpret customer data and campaign performance.Excellent communication and client-facing skills. Required Platforms : Braze, SFMC, Marketo, Adobe Campaigns.