Job Title

Job Title: Marketing Manager – Jewellery (Offline & Online Sales)Location: New DelhiEmployment Type: Full-timeReports to: Director of Marketing / Managing DirectorExperience Level: Mid to Senior LevelJob Overview:We are seeking a dynamic and experienced Marketing Manager with a strong background in the jewellery industry to lead and execute marketing strategies across both offline and online channels. This role is ideal for someone who understands luxury branding, consumer behavior in high-end retail, and digital marketing trends. The ideal candidate will be responsible for enhancing brand visibility, driving traffic, and increasing sales across our physical stores and digital platforms.Key Responsibilities:Strategic Marketing & Brand DevelopmentDevelop and implement comprehensive marketing strategies to grow brand awareness and increase market share in the luxury jewellery segment.Ensure consistent brand messaging and aesthetics across all touchpoints.Digital MarketingManage digital marketing campaigns including SEO/SEM, social media, email marketing, influencer partnerships, and paid advertising.Oversee the company’s e-commerce presence and optimize the customer journey to drive conversions.Analyze digital metrics and performance data to refine strategies and improve ROI.Retail & Offline MarketingPlan and execute in-store promotions, events, and seasonal campaigns to increase foot traffic and sales.Work closely with retail teams to align marketing initiatives with sales goals.Coordinate print advertising, PR activities, and collaboration with luxury publications.Product MarketingCollaborate with design and product teams to promote new collections and product launches.Develop compelling product stories, catalogues, lookbooks, and POS materials.Market Research & Competitive AnalysisStay up-to-date on market trends, consumer preferences, and competitors’ activities.Use data insights to inform marketing decisions and identify growth opportunities.Team Leadership & Vendor ManagementLead and mentor a team of marketing professionals and external partners (agencies, designers, photographers).Manage budgets, timelines, and project deliverables.Requirements:Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s preferred).Minimum 5 years of marketing experience, with at least 2 years in the jewellery or luxury goods sector.Proven success in both digital marketing and retail/offline marketing strategies.Strong understanding of branding, visual merchandising, and content creation.Excellent communication, leadership, and analytical skills.Proficiency in tools such as Google Analytics, Meta Ads Manager, Shopify (or other e-commerce platforms), and Adobe Creative Suite is a plus.