Job Title

About Lowe’sLowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit .About Lowe’s IndiaWe are a team of 4500+ associates with expertise across Enterprise Architecture, Data Science & Analytics, Omni-channel Platforms, Financial planning & Analytics, Digital Commerce, Supply Chain, Merchandising, Marketing, and beyond. We optimize business processes and leverage new technologies & innovative methods to ensure that Lowe's has a competitive edge in the market and stays ahead in the ever-evolving retail landscape.To know more about Lowe's India, visit About the Team The Digital Commerce team at Lowe’s India is an extension to the core Digital Commerce function at Lowes’ Headquarters in Mooresville. The team in India focuses on multiple areas such as Digital Category Experience, Digital Commerce Support, Brand Advocates, Marketplace support, Dropship modernization, Customer Engagement, Category performance analytics, Site Operations, SEO and Omnichannel Product Content. This team partners closely with the team in the US to optimize and grow Lowe’s Digital Commerce business.Job SummaryThe Director SEO in Lowe’s India will lead the Enterprise SEO Business team, responsible for driving natural search traffic to our website and building & executing a best-in-class SEO strategy. He/ She will build long term plans, define SEO goals and milestones, and partner across multiple functional areas in India and the U.S. – Marketing, Content, Product and Technology to scale our SEO performance to a leadership position in the industry. The Director SEO will also initiate, build and monitor contracts with 3P agencies that we may contract from time-to-time, and ensure that deliverables contributing to goals are met within defined SLAs. He/ She will need to operate with complete autonomy, constantly keeping themselves abreast of market developments and technology trends, identifying value-enabling opportunities, creating business use cases and then governing those initiatives through execution. The Director will need to be proficient in SEO tools and metrics, exemplify a data-driven approach and be able to independently represent SEO in Executive leadership reviews. He/ She is responsible for developing efficient processes, identifying the best tools/technology available within and outside the Organization and implementing best practices to maximize team quality and productivity for improving SEO. Familiarity with Generative AI applications and their utilization for improving SEO is desirable, though not a must. As a people leader, the Director will be accountable for hiring and developing talent within the team to continuously raise the talent bar. This position will train, coach, guide and develop the team to meet current and future needs of Lowe’s and its customers. Roles & ResponsibilitiesCore ResponsibilitiesBuild long-term plans, define SEO goals and milestones, and partner across multiple functional areas to scale our SEO performance to a leadership position in the industry. Developing efficient processes, implement best practices and identify the best tools/technology available within and outside the Organization to maximize SEO deliverables. Initiate, build and monitor contracts with 3P agencies as needed, and ensure that deliverables contributing to SEO goals are met within defined SLAs.Obtain, organize, and align resources to complete multiple business objectives focused on the organization’s strategy.Orchestrate the operating model to ensure all deliverables are executed on time, on brand and on budget with a critical focus on alignment towards strategic priorities for Digital Commerce.Partner with Vice Presidents, Sr Directors, and Directors in the U.S. and India to determine right opportunities for Lowe’s India and partner with them to tag the right work to the right location.Keep abreast of market developments and technology trends, identify value-enabling opportunities, and focus on how these trends can influence and support functional strategy.Solve complex problems using multiple problem-solving tools and techniques to generate fact-based solutions, delegating tactical problems to managers, as needed.As a people leader, hire and develop talent within the team to continuously raise the talent bar. Train, coach and guide the team to meet current and future needs of Lowe’s and its customers.Provide the team with a direct line-of-sight as to how they impact the business, translating strategy from leadership and communicates daily business requirements.Provide effective and consistent leadership to each direct report, which includes clear communication of goals and objectives as well as responsibilities and expectations. Help the team set the appropriate priorities and remove barriers.Years of Experience•12+ years of overall work experience•8+ years of core SEO experience in an SEO agency or as an SEO leader in Retail/E-commerce industry.•6+ years of leadership and people management experience•Experience in working with US-based companies (preferred)•Experience in leading 3P Seller Support, Seller Experience and/or Dropship teams (preferred)Education Qualification & Certifications (optional)Required Minimum Qualifications•Graduate (in any discipline) - degree in Digital Marketing or a related field is a plus.•MBA or equivalent business degree from a Tier 1 institution (preferred)•Specialization/ Certifications in Digital Marketing or a related field (preferred)Skill Set Required Primary Skills (must have)•Exceptional proficiency across all pillars of SEO – On Page, Off Page and Technical, as well as hands-on experience on SEO & Analytics tools. •Strong Digital Acumen – should demonstrate end-to-end understanding of both conventional search and AI driven search tools. •Demonstrated ability to influence at multiple levels of the organization.•Demonstrated ability to drive results and use data to inform strategy as well as measure impact. •Strong analytical skills and high ability to work with data for analytics, measurement, and reporting. High degree of expertise on Google Search Console, Merchant Center, SEO Clarity, Botify, SEMrush and other similar platforms.•Excellent verbal, written and technical communication skills enabling presentation of concepts and ideas.•Excellent ability to manage team resources, priorities, and time to delivery on tight timelines.Secondary Skills (desired)•Has experience of working in a matrix organization, and with US based companies. •Understands the US online and omni-channel US retail market and has led teams/projects focused on improving SEO for US retailers. •Is passionate about or is competent in leveraging new technologies like Generative AI for improving the SEO posture. Competencies•Assess & Develop Talent - Evaluating and developing people to effectively manage performance, fill talent gaps and help meet both personal and organizational goals. (Leadership Behavior)•Be Adaptable - Adapting approach and demeanor in real time to match the shifting demands of different situations.•Build Relationships - Effectively building formal and informal relationships inside and outside the organization.•Champion Lowe’s Mission - Painting a compelling picture of the Lowe’s mission that inspires others to action. (Leadership Behavior)•Communicate Effectively - Developing and delivering communications that convey a clear understanding of the unique needs of different audiences.•Convey Business Insight - Applying knowledge of the business and the marketplace to advance the organization’s goals.•Demonstrate Organizational Insight - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics.•Direct Work - Providing direction, delegating, and removing obstacles to get work done.•Drive Engagement - Creating a climate where associates feel valued and motivated to do their best to help Lowe’s achieve its objectives. (Leadership Behavior)•Ensure Accountability - Holding self and others accountable to meet commitments.•Innovate - Creating new and better ways to achieve goals and be successful.•Make Quality Decisions - Making good and timely decisions that keep work and the organization moving forward.•Show Resilience - Rebounding from setbacks and adversity when facing difficult situations.•Think Strategically - Seeing ahead to future possibilities and translating them into breakthrough strategies.