Job Title

We are seeking a results-driven Sr.Paid Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms. This role requires a deep understanding of SaaS marketing, Google Ads, Bing Ads, and other performance marketing channels. The successful candidate will have hands-on experience in data analysis, campaign management, and strategic optimization to drive growth and ROI.This role is full-time, Ahmedabad Gujarat India.What you will doDiverse Exposure: As a Sr. Paid Marketing Specialist, you will manage and optimize campaigns across various platforms such as Google Ads and Bing Ads, gaining hands-on experience with all aspects of paid advertising.Analytics & Tracking: Utilize GA4, Google Tag Manager (GTM), and other analytics tools to track and analyze campaign performance. Provide actionable insights and reports to improve results.Collaboration: You will work closely with cross-functional teams, including design, content, and product teams, to execute and launch marketing campaigns.A/B Testing:You’ll analyze campaign performance, run A/B tests, and utilize insights to continuously optimize and improve campaign outcomes.Budget Management: Manage budgets and allocate spend effectively to drive performance, with a focus on maximizing ROI and minimizing cost-per-lead (CPL).Training: Gain access to in-depth training on marketing platforms, tools (GA4, GTM, etc.), and industry best practices to ensure your success.What are you likeA strong passion for digital marketing, particularly paid advertising in SaaS and the tech industry.Strong analytical skills with the ability to track, measure, and optimize campaign performance based on data-driven insights.Excellent written and verbal communication skills, Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).3+ years of hands-on experience in managing paid advertising campaigns, ideally for SaaS products.Experience with tools such as Clarity, VWO, and Ahrefs for A/B testing and competitive analysis is a plus, but not mandatory.About SocialPilotSocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.Our impact so farHelped 12,000+ marketing agencies and SMBs across the globe5 billion+ social media posts publishedOne of the fastest-growing SaaS companies in India as listed by Inc 42Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadiusNominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap categoryNamed as the Top 10 Bootstrapped Startups in IndiaConsistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadiusOfficially a Great Place to WorkTM - Certified startupRated by YOUR STORY as the Number 1 social media scheduling toolWhat we believe inCustomer Obsession: We put customers first while making decisions and planning future goalsOwnership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busyworkRelentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.Nimbleness: We respond rapidly to changing circumstances and customer needsCollaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.Why join SocialPilot?Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organizationNo micromanagement: Own up your work and be accountable without the need for close supervision.Great team: Work with a great team with diverse backgrounds from world-class organizationsPersonal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.Best in class health and medical benefitsProfit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December.Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracyZen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office