Job Title

Job Title: Performance Marketing SpecialistLocation: Chennai, IndiaExperience: 3-5 yearsCompany: JH Rehabilitation HospitalCompany Overview:JH Rehabilitation is a leading rehabilitation hospital offering inpatient, outpatient and home care services, including physiotherapy, occupational therapy, speech therapy, and neuro-rehabilitation. Run by a leading physiatrist, we aim to deliver exceptional patient care for individuals recovering from neurological, orthopedic, and other medical conditions, enhancing their quality of life.Job Description:We are seeking a highly talented and experienced Performance Marketing Specialist to manage and optimize paid campaigns across Google Ads and Meta (Facebook/Instagram) platforms. The ideal candidate will be responsible for driving traffic, generating qualified leads, and increasing brand awareness for our services across Tamil Nadu. This role requires a strategic thinker with 3-5 years of experience in managing PPC and social media advertising campaigns.Key Responsibilities:Campaign Management:Develop, implement, and optimize paid advertising campaigns across both Google Ads and Meta (Facebook/Instagram) platforms.Ensure campaigns align with the goals of generating leads for home care, outpatient, and inpatient services.Monitor and adjust campaigns to optimize performance and maximize ROI.Keyword & Audience Research:Conduct detailed keyword research for Google Ads and develop relevant targeting strategies.Identify and segment target audiences on Meta platforms to ensure precision in ad delivery.Ad Copy & Creative Development:Create compelling ad copy for both search and social media campaigns focused on our key services (e.g., physiotherapy, brain injury rehab, stroke recovery, etc.).Collaborate with the design team to create engaging visuals and video content for Meta ads.Landing Page & Conversion Optimization:Collaborate with the web development team to optimize landing pages for both PPC and social media traffic.Implement conversion tracking for phone calls, form submissions, and other key actions on the website.Performance Tracking & Reporting:Set up, manage, and optimize conversion tracking across both platforms.Analyze campaign performance and generate regular reports highlighting key metrics like cost per lead (CPL), click-through rates (CTR), and conversion rates.Provide insights and recommendations for improving campaign effectiveness.A/B Testing & Optimization:Perform A/B testing on ad copies, creatives, and targeting strategies to improve campaign performance.Continuously test different bidding strategies, ad placements, and audience segments for optimal results.Budget Management:Manage daily/monthly budgets across both Google and Meta platforms, ensuring cost-efficient lead generation.Adjust budget allocation based on campaign performance and business priorities.Cross-Platform Synergy:Ensure alignment between Google and Meta campaigns to maintain brand consistency and maximize cross-platform synergies.Monitor trends and platform updates to keep campaigns up-to-date and competitive.Competitor & Market Analysis:Monitor competitor activity and industry trends in the rehabilitation sector.Identify new opportunities for improving ad performance and staying ahead of the competition.Qualifications:3-5 years of experience in managing both Google Ads and Meta (Facebook/Instagram) ad campaigns.Expertise in lead generation and performance marketing, preferably in the healthcare or service industry.Strong understanding of campaign optimization techniques across search and social platforms.Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and conversion tracking tools.Excellent analytical skills and experience with reporting tools (e.g., Google Analytics, Meta Insights).Ability to create engaging ad copy and work with creatives to develop effective visual content.Strong communication and collaboration skills.Bachelor’s degree in Marketing, Business, or related field preferred.Benefits:Opportunity to work in a fast-growing healthcare facility.Collaborative and innovative work environment.How to Apply:Interested candidates can send their CV and cover letter to website@ with the subject line "Application for Performance Marketing Specialist."