Job Title

Content Marketing Director Job Role:Content Strategy:Working as per the buyer persona. Developing a strategy based on the phases of the buyer's journey: awareness, deliberation, and decision.Developing a comprehensive content strategy for every platform, including Google, Facebook, Instagram, YouTube, Twitter, and LinkedIn.Collaborating with the marketing, sales, and video production teams. Making a content calendar at least two months in advance.Creating a detailed strategy for the paid advertising content including Meta, Google Ads. & Organic Content including Video Content, SEO blog posts.Script Writing:Writing scripts for each project.Ad Campaign Copy:Working and writing ad campaign copies for paid ad campaigns.Working with Team:Working with the Video Production Team on all production requirements for the project.Working with the post-production crew (video editor, colorist, etc.) to prepare the content for publication.Working with a marketing team to implement all of the main content-related marketing strategies in accordance with current marketing goals.Working with the sales team to achieve targeted financial goals.Project Management: Executing end to end things for each project from creating content strategy, calendar to delivering and publishing each project within a specific timeline.Social Media:Handling social media: posting, adding captions, sometimes engaging with the audience; responding to comments and messages.Analytics/Content Auditing: Closely working with each department: Sales, Marketing, Production department to audit each parameter and what’s most likely to help meet our goals.Skills Required for this role:StorytellingManaging ProjectsScript Writing Basic designing Fluency in EnglishPersuasionRapport building Questioning skillsKnowledge Required: Must have knowledge & experience working in the media/advertising industry.Must be fluent with script writing softwares like final draft, etc.Knowledge of Google sheets, Microsoft Word, Excel, Powerpoint, etc.A good knowledge of design theories, aesthetics.Basic understanding of post production department: Editing, DI, Music, Sounds, Graphics, Etc.Basic understanding of Camera, Lights, Compositions, Visual Aesthetics etc.Must have knowledge of Meta Ads, Google Ads, and SEO.Salary offered: INR 30,000-35,000/- per month.