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Company DescriptionSDT Ultrasound Solutions India provides advanced ultrasound solutions for condition monitoring, enhancing customers' understanding of their factory assets' health. Our technology helps anticipate failures, control energy costs, improve product quality, and increase overall asset uptime. By integrating our solutions, clients gain a competitive edge over those using outdated run-to-failure strategies.Role Overview:We’re seeking a Marketing Manager with deep expertise in technical product marketing and a proven track record of leveraging social media to drive brand awareness, engagement, and lead generation. You’ll craft compelling campaigns that translate complex technical features into customer-centric stories, positioning our products as industry leaders. If you thrive at the intersection of technology and creativity, this role is for you.Key Responsibilities:Social Media Strategy: Design and execute innovative campaigns across platforms (LinkedIn, YouTube, Twitter, Instagram, etc.) to target B2B and B2C audiences.Content Creation: Develop high-impact content (blogs, videos, whitepapers, case studies, webinars) that highlights product technical advantages and use cases.SEO/SEM & Analytics: Optimize campaigns for search engines, manage paid ads, and analyze metrics (engagement, CTR, conversions) to refine strategies.Brand Positioning: Collaborate with product and sales teams to align messaging with market needs and technical specifications.Community Building: Foster engagement with tech audiences, industry influencers, and partners through thought leadership and interactive campaigns.Market Research: Stay ahead of trends in tech manufacturing, competitor strategies, and customer pain points to inform campaigns.ROI Focus: Track campaign performance, report on KPIs, and ensure marketing efforts directly contribute to lead generation and revenue growth.What We’re Looking For:- Education: Bachelor’s degree in marketing, Business, Engineering, or related field. MBA is a plus. - Experience: 5+ years in technical product marketing, preferably in manufacturing. - Skills: - Mastery of social media platforms (LinkedIn, YouTube, etc.) and tools (e.g. Hootsuite, Google Analytics, SEMrush). - Strong technical aptitude to understand and market complex products. - Expertise in SEO/SEM, content marketing, and data-driven decision-making. - Excellent storytelling skills with a portfolio of successful campaigns. - Personality: Strategic thinker, creative problem-solver, and collaborative team player. Passionate about tech innovation and measurable results.Why Join Us?- Competitive salary + performance bonuses. - Opportunity to shape the voice of a globally recognized tech brand. - Work with cutting-edge products and a talented, supportive team. - Flexible work environment with scope for professional growth.Ready to Elevate Our Brand?If you’re a tech-savvy marketer who lives for turning technical jargon into captivating stories, apply now!