Job Title

We’re seeking a Social Media Manager (to grow Gaana South from Ground-Up), who brings energy, structure, and intuition to digital execution. This is not just about thinking of reels, story polls, and scheduling posts — it’s about building as well as growing responsive communities, owning timelines, thought-through planning and coordination, cross-team collaboration, and actioning trends in real time while implementing the creative strategy set by the Regional Content Director.Key Responsibilities- Execute the content calendar across platforms (Instagram, X, YouTube, Facebook) - Coordinate with copywriters, designers, and across-multiple-departments for on-time asset rollouts. - Be the first responder to cultural trends, meme formats, artist drops, and fandom moments — create, adapt, post - Monitor analytics to spot what’s working and where optimizations are needed - Own all publishing pipelines: scheduling, captioning, tagging, CTA embeds - Handle live interactions, Q&As, and reactions during key campaign periods - Artist & Label, as well as in-house and external talent coordination and set-up for shaping the assets. - Maintain organized documentation (content banks, artist birthdays, campaign rollout sheets) - Participate in weekly brainstorms + share reports with strategic insights and inputs.Key KPIs- Platform-wise follower growth (% and absolute) - Engagement Rate (ER) across content types - Speed-to-post (TTR) on trending formats - Volume of posts/live moments per week - Community comment replies / sentiment analysis. - Reporting and team communication.Must-Have Skills- 4-6yrs years experience in digital marketing campaign management or social media account growth & content strategy + execution - Deep familiarity with South Indian fandom culture (music, film, meme & pop pages and trends) - Mastery in tools like Meta Business suite and creator studio, Instagram, YouTube Studio, Snapchat, WhatsApp for Business, Canva, Buffer/Hootsuite - Strong coordination & tracking skills able to follow through to final posting and performance of the post. - Fluency in any two South Indian languages along with English. - Attention to detail is non-negotiable. - Bonus: Experience in managing / growing meme pages, film production house accounts or fan accounts or movie accounts as part of an agency.