Job Title

Content Marketing Director Job Role: Content Strategy: Working as per the buyer persona. Developing a strategy based on the phases of the buyer's journey: awareness, deliberation, and decision. Developing a comprehensive content strategy for every platform, including Google, Facebook, Instagram, YouTube, Twitter, and LinkedIn. Collaborating with the marketing, sales, and video production teams. Making a content calendar at least two months in advance. Creating a detailed strategy for the paid advertising content including Meta, Google Ads. & Organic Content including Video Content, SEO blog posts.Script Writing: Writing scripts for each project.Ad Campaign Copy: Working and writing ad campaign copies for paid ad campaigns.Working with Team: Working with the Video Production Team on all production requirements for the project. Working with the post-production crew (video editor, colorist, etc.) to prepare the content for publication. Working with a marketing team to implement all of the main content-related marketing strategies in accordance with current marketing goals. Working with the sales team to achieve targeted financial goals.Project Management: Executing end to end things for each project from creating content strategy, calendar to delivering and publishing each project within a specific timeline.Social Media: Handling social media: posting, adding captions, sometimes engaging with the audience; responding to comments and messages.Analytics/Content Auditing: Closely working with each department: Sales, Marketing, Production department to audit each parameter and what’s most likely to help meet our goals.Skills Required for this role: Storytelling Managing Projects Script Writing Basic designing Fluency in English Persuasion Rapport building Questioning skillsKnowledge Required: Must have knowledge & experience working in the media/advertising industry. Must be fluent with script writing softwares like final draft, etc. Knowledge of Google sheets, Microsoft Word, Excel, Powerpoint, etc. A good knowledge of design theories, aesthetics. Basic understanding of post production department: Editing, DI, Music, Sounds, Graphics, Etc. Basic understanding of Camera, Lights, Compositions, Visual Aesthetics etc. Must have knowledge of Meta Ads, Google Ads, and SEO.Salary offered: INR 30,000-35,000/- per month.