Job Title: Digital Marketing Manager – E-Commerce Location: Chennai, Tamil NaduAbout the Role: We’re looking for a results-drivenDigital Marketing Managerto lead oure-commerce performance marketing efforts.You’ll be responsible for crafting and executing high-conversion strategies across digital channels to drive traffic, boost sales, and elevate our brand presence. This role is ideal for someone who thrives in a fast-paced D2C environment, blends analytical thinking with creative execution, and is passionate about scaling meaningful brands.Key Responsibilities: ● Plan, manage, and optimizepaid marketing campaignsacross Meta, Google, and other platforms to maximize ROI. ● Managemarketing budgetseffectively, ensuring maximum return on ad spend (ROAS) and controlled CAC. ● Re-target usingomni-channel automation flowsacross Paid Ads, Email, WhatsApp, and SMS — covering abandoned carts, retention, promotions, and new product drops. ● Collaborate with creative teams to deliverscroll-stopping ad creativesandconversion-optimized landing pages. ● Analyze campaign performance using tools likeGA4, Meta Business Manager , and dashboards to drive iterative improvements. ● Be highly proficient in interpreting and optimizing key performance metrics such asCTR, CVR, LTV, CAC, and ROAS. ● Strong ability to strategize and runvernacular language ad campaignsto effectively target regional audiences. ● Oversee the performance and content strategy for ourShopifystorefront — ensure it’s optimized for user experience and conversions. ●Expert knowledge in AI-driven marketing toolsfor automation, personalization, and performance optimization. ● Coordinate with sales, content, design, and customer support teams to maintainconsistent brand messagingacross all touchpoints. ● Trackcompetitor activity and industry trendsto identify new growth opportunities. ● Immerse in thebrand’s values and voiceto ensure campaigns are emotionally resonant and brand-aligned.Required Skills & Experience: ● 4+ years of experience indigital marketing for e-commerce or D2C brands. ● Proven expertise inperformance marketing, paid media, and customer retention. ● Strong working knowledge ofMeta Ads, Google Ads, GA4, Shopify, Brevo, PushOwl, and marketing analytics tools. ● Excellent understanding ofcustomer journeys, funnels, A/B testing, and conversion optimization. ● Ability to work independently, manage multiple campaigns, and lead cross-functional collaboration. ● Strongcommunication and presentation skills— both creative and analytical.Location: Chennai (On-site)Note: Please share your portfolio and resume at hr@While we review all applications, only shortlisted candidates will be contacted within 7 working days. Your interest in SILAII is appreciated, and we encourage you to stay connected for future opportunities.
Job Title
Digital Marketing Manager – E-Commerce