Job Title

Marketing Manager - LuxuryLocation: MumbaiExperience: 5-8 YearsCTC: 35 LPAJob Profile:In this role, the candidate would primarily be responsible for driving the P&L for the assigned portfolio, alongside thinking on brand planning, consumer initiatives, customer insights and market intelligence, and brand management across the entire customer journey.Additionally, as a key brand and business stakeholder, he/she would be responsible for ensuring the brand’s desired positioning, improving brand scores/key health metrics, and driving a consistent & luxury brand experience.Key Responsibilities -Strategic Brand ManagementDevelop overall brand strategy, annual plan, and budgets across the various geographiesLead the conceptualization, development, and execution of impactful brand campaignsHelp drive measures & initiatives across the customer journey to elevate brand experience and build customer advocacyImplement key projects/initiatives on the brand's annual planning calendarPortfolio/Launch ManagementLead the launch process for key projects/land parcels in the portfolioCollaborate on the development of the project strategy, conceptualization, positioning, and GTM to drive a successful launchCreate a compelling campaign that is successfully & timely executed based on project differentiators, market understanding, and customer needsWork closely with Sales & Business Strategy to ensure business targets for the launch are achievedCollaboration and Team ManagementKeep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goalsProvide guidance to the team leads based on own experience and industry knowledge and support skills/ capability buildingConsistently work with peers & cross-functional teams towards to drive the brand & business objectivesLeadership development and retention of the team