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Job Type:Freelance / Contract Industry:Healthcare / Digital Marketing Experience Level:Intermediate to Advanced Preferred Location- Delhi/GurgaonJob Overview:We are looking for a highly skilled and knowledgeableMedical SEO Freelancerto optimize our healthcare-related website for search engines, improve organic visibility, and drive qualified traffic. The ideal candidate will have a strong background in SEO within themedical or healthcare industry , including experience navigating E-A-T (Expertise, Authoritativeness, Trustworthiness) principles and Google’s YMYL (Your Money or Your Life) guidelines.Key Responsibilities:Conduct comprehensive SEO audits tailored to medical websites and implement technical and content optimizations. Perform in-depth keyword research relevant to healthcare services, treatments, conditions, and patient queries. Optimize content for E-A-T and YMYL compliance, ensuring medical accuracy and credibility. Develop and execute backlink strategies from reputable health and medical sources. Collaborate with healthcare professionals or content teams to create compliant, patient-focused, and search-optimized content. Ensure all SEO strategies align with HIPAA guidelines and other healthcare regulations (if applicable). Track, analyze, and report on SEO performance using Google Analytics, Search Console, and tools like SEMrush, Ahrefs, or similar. Stay current with algorithm changes, especially those affecting medical and health-related websites.Requirements:Proven experience in SEO for medical or healthcare websites (portfolio or case studies preferred). Deep understanding of Google’s E-A-T and YMYL standards. Familiarity with HIPAA-compliant content practices and medical data sensitivity. Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, etc. Experience working with healthcare CMS platforms like WordPress (with medical themes), Webflow, or custom-built sites. Strong analytical, problem-solving, and communication skills.Preferred Qualifications:Background in medical writing or collaboration with licensed healthcare professionals. Certifications in SEO, Google Analytics, or content marketing. Knowledge of schema markup for medical content (e.g., medical conditions, local business markup). Experience with local SEO for clinics, hospitals, or healthcare providers.Deliverables May Include:Monthly SEO performance reports specific to medical KPIs (e.g., condition-related keyword rankings, appointment form conversions). On-page SEO optimizations with medical accuracy. Strategic content calendars for blog, service, or treatment pages. Link-building and outreach reports with a focus on health-related domains.