PURPOSE & IMPACT OF YOUR ROLE- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget - .Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities - .Leading and implementing channel specific marketing strategies and plans for assigned retailers - .Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams - .Leading activation programs with partners to improve brand visibility.SKILLS & BACKGROU- ND Degree in Marketing, Business Administration or related field will be prefer - red.Prior experience within Trade Marke - tingAgency Background- Main line & Offline Marke - tingoffline marketing - ATL ( OOH , Print , radio ) - BTL ( Trade marketing , retail branding, POSMs , Events and Exhibiti - on )Strong understanding of Media buying, vendor management , Media planning and implementat - ion.Ideal candidate would be up to-5 years of experience either on brand side or agency side (have handled key accounts-AOR agency on record)
Job Title
Trade Marketing Executive