Job Title

Job Profile ●Develop and execute a multi dimensional communications messaging framework, in line with BYST’s vision and objective. ●Monitor systems and procedures necessary for smooth operations of overall branding marketing and communications ●Regularly assess the effectiveness of the organization’s communication channels and put in place measures that will create awareness and momentum, as well as test the effectiveness of communication activities. ●Lead BYST branding, marketing and communications team ●Create branding for BYST that will open funding opportunities Specific responsibilities●Develop and implement an effective National communications strategy including social media strategy, consistent with the organization’s core intent, core outcomes, area of excellence and strategic direction. ●Provide proactive, strategic, high-touch communications support and advice on internal and external communications, as appropriate, to protect and enhance the organizations’ reputation and brand. ●Monitor and guide development, maintenance and expansion of the BYST website and social media platforms; coordinate online queries/responses and serve as focal point for management of the organization’s social media networks. ●Coordinate with other departments of BYST, develop and distribute information, communications and high quality printed, audio-visual, digital fundraising, and marketing/promotional materials to target audiences, including Corporates, individuals, government departments, donor agencies and foundations. ●Act as brand champion to project a unified image and message that establishes BYST as a leading youth grassroots entrepreneurship development organization. ●Lead the process of branding of the offices of BYST including local partners and direct implementing locations.●Ensure brand compliance and train concerned staff on branding and communication to streamline the communication process. ●Identify and seize media opportunities to promote BYST programs. Develop talking points and communication messages for the spokesperson of the organisation and provide media training to staff. ●Respond to and document queries by local, regional/international news media and donor contacts in a timely and appropriate manner. ●Collaborate with other functions at BYST in writing blogs, articles for internal newsletters and opinion editorials. ●Networking and developing strategic relationships with media and key ecosystem influencers. ●Effectively present information to internal and external stakeholders ●Leverage new ideas for promotional events/ activities and organize them in coordination with peer departments. ●Manage media relations to maintain and cultivate existing, new relationships with representatives of the media. ●Manage the marketing and communications budget, and ensure programs are achieved on time and within the budget. ●Manage the appearance of all organization print and electronic marketing collaterals eg: Newsletters, external communiques etc. ●Develop, coordinate and assist various departments in the overall brand positioning and marketing outreach of their programs. ●Develop a social media campaign for existing BYST programs and be abreast of the latest trends and strategies in digital marketing. ●Coordinate with the senior management team to identify and drive business development opportunities.Qualification, experience and competencies●Post-graduation/ Master’s degree in Communications/Media/Marketing ●10-12 years of demonstrated experience in communications and media relations, preferably in the humanitarian or international development sector (INGOs) ●In-depth understanding of brand development and communications, with experience in developing, managing, and assessing integrated communications and promotional plans. ●Strong organizational skills, and ability to deliver high quality work, under pressure, meet tight deadlines, and simultaneously manage multiple projects. ●Superior writing and editing skills, excellent oral communications skills; fluency in English required. ●Good interpersonal skills, including ability to work effectively as part of a local team, and across organizational lines and geographic boundaries. ●Proven track record in facilitating workshops, planning, managing, and developing executive communication. ●Excellent computer skills, including Word-processing, presentations and spreadsheets. ●A good initiator and team player with willingness to share information and communicate positively and effectively with all stakeholders.