Job Title

Responsibilities:1. Sales & Revenue GenerationPlan and execute campaigns to drive both online and offline sales. Optimize for key sales metrics:ROAS, Conversion Rate, AOV, Revenue per Visitor. Use tools likeGoogle Analyticsand e-commerce platforms for performance tracking. 2. Customer AcquisitionLead paid advertising efforts to acquire new customers efficiently. TrackCAC, CPA, and CTRacross campaigns usingFacebook Ads, Google Ads, and influencer/affiliate partnerships. 3. Brand Awareness & EngagementBuild and scale brand presence across social media and other digital channels. Monitor and improveEngagement Rate, Impressions, Reach, andSentiment. Collaborate with influencers and content creators for brand storytelling. 4. SEM & SEODrive organic and paid search performance. Analyze and improvesearch engine rankings, CPC, andorganic trafficusingGoogle Ads, Search Console, SEMrush, etc. 5. Paid Advertising CampaignsPlan, manage, and optimize paid media campaigns across platforms. Track key metrics likeCost per Conversion, ROAS, Retargeting Success. LeverageMeta Ads, Programmatic platformsfor reach and conversion.6. Email Marketing & AutomationDesign and deploy lifecycle email campaigns for engagement and retention. ImproveOpen Rates, CTR, and Email Revenueusing tools likeKlaviyo, Mailchimp, andShopifyintegrations. 7. Campaign OptimizationContinuously A/B test and tweak campaigns to boost ROI. Analyze performance withGoogle Analytics, Facebook Analytics, and testing tools. 8. Customer Retention & LoyaltyLaunch loyalty programs and remarketing campaigns. Monitor and improveRepeat Purchase Rate, CLV, andChurn Rate. 9. Performance Analysis & ReportingGenerate and present performance reports usingGoogle Analytics, Data Studio, and other reporting tools. Track marketing KPIs and adjust strategy based on insights. 10. Competitor Analysis & Market ResearchConduct competitive benchmarking and monitor trends. Use tools likeSEMrush, SpyFu, and social listening toolsfor insights. 11. Cross-Channel Marketing StrategyDevelop integrated marketing strategies acrossSEO, SEM, Paid, Organic, Social, and Email. Ensure consistency in messaging and user experience across touchpoints.Requirements: 5–9 years of hands-on digital marketing experience (preferably in e-commerce or D2C). Proven track record in paid media, SEO/SEM, email marketing, and analytics. Strong analytical skills and experience with data-driven decision-making. Proficiency in tools like Google Ads, Meta Ads Manager, Klaviyo, SEMrush, GA4, etc. Experience with e-commerce platforms like Shopify, WooCommerce, or Magento is a plus. Excellent communication, project management, and collaboration skills.