Job Title

Job Title: Marketing ManagerLocation: Chennai, IndiaReports To: CEO / Managing DirectorJob Type: Full-TimeJob Overview:We are seeking a dynamic and strategic Marketing Manager to lead the marketing efforts for Marigold Aviation, a premier flight training academy dedicated to shaping the next generation of aviation professionals. The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to drive enrollment, enhance brand visibility, and position the company as a leader in the flight training industry. This role requires a blend of creativity, analytical thinking, and a deep understanding of both digital and traditional marketing channels.Key Responsibilities:- Develop and implement a results-driven marketing strategy to attract prospective students, including private pilots, commercial pilots, and career-focused aviation professionals. - Oversee brand management, ensuring consistent messaging across all platforms, including website, social media, print materials, and industry events. - Lead digital marketing initiatives, including SEO, PPC advertising, email campaigns, and social media engagement to maximize reach and conversions. - Collaborate with the admissions team to create targeted campaigns that convert leads into enrolled students. - Analyze market trends, competitor activities, and customer insights to refine marketing approaches and identify new opportunities. - Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI. - Oversee content creation, including videos, testimonials, and blog posts, to showcase the academy’s unique value proposition and success stories. - Represent the company at aviation trade shows, career fairs, and community events to promote the brand and generate leads. - Measure and report on campaign performance, using data to drive continuous improvement.Qualifications:- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). - 7+ years of marketing experience, with at least 3 years in a leadership role. - Proven track record of developing successful marketing campaigns, preferably in education, training, or aviation-related industries. - Strong understanding of digital marketing tools (Google Analytics, CRM software, social media platforms, etc.). - Excellent communication and interpersonal skills, with the ability to inspire and lead a team. - Passion for aviation or experience in the aerospace industry is a plus. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Data-driven mindset with experience in analyzing KPIs and adjusting strategies accordingly.What We Offer:- Competitive salary and performance-based incentives. - Opportunity to shape the growth of a leading flight training academy. - A collaborative work environment.Interested candidates are requested to share their resumes with us at mary.evan@