Job Title

Role Overview:We seek a digital media-focused leader to drive offline store visits andrevenue growth through omni-channel digital marketing. This role will lead store visitcampaigns, brand awareness initiatives, and hyper-local marketing using data-driven digitalstrategies to enhance footfall and conversions at our physical stores.What you'll be doingStore Visits & Footfall Growth Strategy- Develop and execute digital media campaigns to increase physical store walk-ins and in-store conversions. - Utilize OCAPI (Offline Conversions API) to measure and optimise offline impact.Omni-channel Digital Media & Performance Marketing- Plan and execute Google Performance Max (Pmax) & Meta Store Direction campaigns. - Manage and optimize Google, Meta, and YouTube ad campaigns focused on driving store visits. - Leverage Google Pay, PhonePe, and CRED for creative engagement strategies that drive in-store visits. - Work with hyper-local platforms (e.g., MyGate, Apartment Adda, No Broker, etc.) to drive awareness in key catchment areas.Digital Content & Hyper-local Marketing- Collaborate with Influencer Marketing & Content Teams to create regional digital content tailored for different store locations. - Analyse and measure creative performance from influencer and regional content campaigns, providing insights and feedback for optimization. - Implement local SEO, Google My Business (GMB) optimisations, and geo-targeted ad campaigns.Data-Driven Digital Campaign Optimisation Work with internal teams to integrate digital marketing data with store salesattribution models. Utilise CRM and loyalty programs to segment, re-target, and drive repeat visits. Track campaign ROI, footfall uplift, and cost per store visit using digital analyticstools.What we're looking for- 7+ years of experience in digital media, omnichannel marketing or performance marketing. - Hands-on experience with Google Pmax, Meta Store Visit Ads, OCAPI integration. - Strong expertise in hyper-local digital marketing strategies via MyGate, Apartment - Adda, NoBroker, and other hyper-local platforms. - Knowledge of Google Pay, PhonePe, and CRED for innovative digital engagement - strategies (e.g., gamification, reward-based interactions). - Ability to analyze store footfall data & optimise digital campaigns accordingly. - Strong leadership & cross-functional collaboration skills.