Job Title

Job Description :10-15 Years Experience in managing google analyticsGoogle Tag Manager & Google Analytics Management:Oversee the implementation, configuration, and maintenance of GTM and GA4, ensuring accurate and consistent data collection across websites and mobile apps. Data Tracking & Reporting:Manage the intake process for tracking and reporting requests from business partners, prioritizing requests, and ensuring timely implementation. Continuous assessment:Analyze performance, identify areas and Make data-driven recommendations for improvement in website/app user experience, marketing strategies, and digital channels. Work hours:Available for meetings and discussions until 12 noon CST Soft Skills:Excellent written and verbal communication, presentation, attention to detail and business acumen skills. Documentation:Maintain clear and comprehensive documentation of tracking implementations, configurations, and processes. Azure DevOps Management:Utilize Azure DevOps (Visual Studios) to manage Epics, Features, and User Stories related to data tracking and reporting initiatives. Google Marketing Platform (GMP) Expertise:Leverage other GMP products (e.g., BigQuery, Google Ads, Search Console) as needed to enhance data analysis and reporting capabilities. Data Analysis & Insights:Conduct in-depth analysis of custom events, channel performance, campaign effectiveness, and funnel conversion rates, providing actionable insights and recommendations. User Journey Analysis:Map out user journeys, analyze user behavior, and identify opportunities for optimization across various channels, campaigns, and funnels (e.g., e-commerce, lead generation). KPI Development & Measurement:Define and implement key performance indicators (KPIs) aligned with business objectives, providing regular reporting and analysis on performance across multiple business units/brands. Process Improvement:Collaborate with Business Systems Analysts and Business Analysts to optimize the tracking and reporting request process, creating and prioritizing User Stories within Azure DevOps. Cross-Functional Collaboration:Act as a liaison between Product Management, Developers, Business Systems Analysts, Business Analysts, and other stakeholders to translate business requirements into technical specifications for data tracking.Shift Timings :For the first 3 - 6 months : 3pm - 12Am & then fixed to 1pm - 10PmQualifications:Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field. Proven experience (10+ years) in digital analytics, with a strong focus on GTM and GA4. Deep understanding of web analytics principles, data tracking methodologies, and digital marketing KPIs. Proficiency in configuring and managing GTM containers, tags, triggers, and variables. Experience with GA4 implementation, event tracking, custom dimensions/metrics, and reporting. Familiarity with other GMP products (BigQuery, Google Ads, Search Console) is a plus. Experience working with cross-functional teams and managing stakeholder expectations. Strong analytical skills, with the ability to translate data into actionable insights. Excellent communication, presentation, and interpersonal skills. Experience using Azure DevOps (Visual Studios) or similar project management tools. Experience with SQL is a plus.