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Job Title: New Product Development (NPD) Manager Bath Category (B2C)Location: Thane, MaharastraDepartment: CategoryReporting To: Category Lead (B2C)Job Summary:We are seeking a dynamic and innovative NPD Manager Bath Category (B2C) to lead new product development initiatives for our premium bath linen range. This role will be responsible for conceptualizing, developing, and launching new bath products in alignment with market trends, consumer preferences, and business objectives. The ideal candidate should have a deep understanding of bath textiles, material innovation, and category management within the home textile industry.Key Responsibilities:Product Development & Innovation:- Identify emerging trends, materials, and technologies in bath textiles to develop innovative product offerings. - Collaborate with designers, vendors, and suppliers to create high-quality, differentiated bath linen products. - Develop and manage the product roadmap, ensuring timely execution of NPD initiatives. - Conduct R&D on yarns, weaving techniques, finishes, and sustainability-led innovations. - Ensure the development of functional, aesthetic, and performance-driven bath products.Market & Consumer Insights:- Conduct thorough market research and competitor benchmarking to identify gaps and opportunities in the bath linen category. - Analyze consumer feedback, sales data, and industry reports to refine product concepts. - Engage with retailers, distributors, and internal stakeholders to align NPD with business goals.Project Management & Execution:- Work closely with cross-functional teams (design, sourcing, packaging, marketing, and sales) to ensure seamless execution of product launches. - Define product specifications, costing, and positioning strategies in collaboration with pricing teams. - Oversee prototyping, testing, and approvals to maintain product quality and performance standards. - Ensure adherence to compliance, sustainability, and quality guidelines.Vendor & Supplier Coordination:- Develop strong relationships with factory, vendors, and manufacturing partners for timely development and production. - Negotiate costs and lead times while maintaining product quality and innovation standards.Sales & Marketing Support:- Collaborate with marketing teams to create impactful product stories, claims, and positioning. - Provide inputs for product packaging, in-store branding, and online product descriptions. - Assist in training sales teams on product USPs and consumer benefits.Key Qualifications & Experience:- Bachelor’s/Master’s degree in Textile Engineering, Fashion Technology, Product Development, or related fields. - 5-8 years of experience in NPD, product management, or category development within the bath textiles/home linen industry. - Strong knowledge of fibers, weaving techniques, fabric treatments, and sustainable innovations. - Experience in working with domestic and international manufacturing units. - Proven track record of successfully launching bath products in the B2C segment.Skills & Competencies:- Strong analytical and market research skills. - Excellent project management and organizational skills. - Ability to work in a fast-paced environment and manage multiple projects simultaneously. - Strong communication and stakeholder management skills. - Creative thinking and problem-solving abilities.