Job Title: Data Scientist - MarketingLocation: Delhi (Hybrid)Experience: 2–4 YearsCTC: Up to 25 LPAKey Responsibilities:-Leverage data science techniques like segmentation, clustering, and predictive modeling to analyze customer behavior and guide personalized marketing strategies.-Extract, clean, and integrate data from platforms like CDP, Adobe Analytics, Google Analytics, CRM, and Salesforce to ensure analytical accuracy.-Design and interpret A/B tests to evaluate and optimize marketing tactics and website performance.-Contribute to the development of marketing attribution models to assess channel-wise impact on conversions and sales.-Partner with marketing, product, and IT teams to translate analytical insights into actionable marketing strategies.Required Skills & Qualifications:-Bachelor’s/Master’s in Data Science, Statistics, Computer Science, or related field.-2–4 years of experience as a Data Scientist or Analyst in a marketing setting (B2B/financial services preferred).-Proficient in Python or R and SQL.-Strong foundation in statistics, ML algorithms, and data visualization.-Experience with libraries like Pandas, NumPy, and scikit-learn.-Excellent communication skills for non-technical stakeholder engagement.-Detail-oriented with strong analytical and problem-solving skills.-Comfortable working in cross-functional teams.
Job Title
Data Scientist