Job Title

Job Title: Media Marketing- Manager Key Responsibilities: Awareness & Media Spends: Develop and implement strategies to enhance brand awareness across multiple channels - Meta, google campaigns. Manage and optimize media budgets, ensuring effective allocation of resources for maximum ROI. Performance Marketing Optimization: Analyse performance data to refine marketing strategies and enhance campaign effectiveness. Utilize A/B testing and other methods to improve conversion rates and customer engagement. Content Strategy & Reporting: Create and oversee a content marketing strategy that aligns with business goals. Prepare detailed reports on content performance, providing insights and recommendations for improvement. Integrated Marketing Planning & Coordination: Collaborate with cross-functional teams to ensure cohesive marketing campaigns. Plan and coordinate integrated marketing initiatives that align with overall business strategy. Geo X Spends: Manage geo-targeted advertising efforts to maximize local market engagement and growth. Analyse regional performance metrics to optimize spending and marketing effectiveness. CRM Strategy: Develop and implement CRM strategies to enhance customer retention and loyalty. Oversee the management of customer data and segmentation for targeted marketing efforts. Ad hoc Media & Strategic Projects: Lead special projects and initiatives that require strategic marketing insights and execution. Collaborate with external partners and agencies for campaign execution and media buying. Qualifications: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 7+ years of experience in marketing, with a focus on performance marketing and media management. Proven track record of successful campaign management and optimization. Strong analytical skills and proficiency in marketing analytics tools.