Job Title

We have an opportunity forMarketing Manager - positionatThanelocation with INVOICEMART - A.Treds.A.TREDS Limited (a group company of Axis Bank)is a national level online platform whichfacilitates financing of Receivables of Micro, Small and Medium Enterprises (MSME) from buyers through financiers.TREDS is in the business of opening accounts, uploading, accepting, discounting and settlement of Invoices and Bills of Exchange by way of Factoring and Reverse Factoring and provide such other services as permitted by the RBI from time-to-time. Invoicemart is an online receivable discounting platform for facilitating the short-term financial transactions in a smooth and efficient manner among the financers, buyers and sellers.To know more about the organization please visit our websiteJob Overview: We are seeking an experienced Marketing Manager to drive the marketing strategy for our fintech organization. The ideal candidate should have a strong understanding of the fintech landscape, digital marketing trends and the ability to craft strategies that drive business growth, customer engagement and brand awareness. The role requires a leader who can drive marketing initiatives, develop campaigns and collaborate cross-functionally to align with business goals.Key Responsibilities: Marketing Strategy & Planning : Develop and execute the overall marketing strategy to drive growth, acquisition, and retention of customers in line with business objectives. Identify new growth opportunities in the fintech sector and align marketing efforts to capitalize on them. Lead the development of a strategic roadmap for brand positioning, product marketing and customer engagement across multiple channels. Align marketing strategies with sales and business development goals to ensure consistency and synergy.2.Digital Marketing & Campaigns: Drive digital marketing initiatives across various platforms, including social media, email, SEO/SEM, and content marketing, to improve online visibility and customer acquisition. Lead and manage the team to create targeted marketing campaigns, focusing on customer-centric solutions and innovative approaches. Use analytics and customer insights to refine marketing tactics and improve the effectiveness of campaigns. Oversee the creation of content, including blogs, videos, whitepapers, and case studies, to engage and educate target audiences.3.Brand Building & Public Relations: Build and enhance the company’s brand presence within the fintech industry, ensuring consistency across all marketing and communication channels. Manage public relations efforts to maintain a positive image, enhance brand reputation, and handle crisis communication if needed. Foster relationships with media outlets, influencers, and industry experts to position the company as a thought leader in the fintech space.4.Product Marketing : Collaborate with the product and sales teams to develop product marketing strategies that clearly define value propositions for new and existing fintech solutions. Work with cross-functional teams to launch new products and features, ensuring they are aligned with market demands and communicated effectively to customers. Develop competitive positioning strategies by conducting market research and customer analysis5.Customer Acquisition & Retention : Lead initiatives to acquire new customers while maintaining a strong focus on customer retention through loyalty programs, engagement campaigns, and personalized marketing. Develop and optimize customer journeys, ensuring touchpoints are consistent and personalized based on customer needs. Utilize customer data to segment audiences and develop targeted marketing strategies that address specific customer pain points.6. Data-Driven Decision Making: Analyse and report on marketing performance metrics (ROI, customer acquisition cost, customer lifetime value) and use data to optimize campaigns Leverage customer insights and fintech market trends to continuously improve marketing strategies and drive decision-making Oversee market research to stay updated on industry trends, competitor activities, and customer needs.7.Collaboration & Stakeholder Management: Encourage a culture of innovation and excellence within the team, driving creative solutions to complex marketing challenges. Collaborate with internal teams such as product, sales, technology, and customer support to ensure marketing activities are aligned with business goals. Manage relationships with external agencies, vendors, and partners to ensure successful delivery of marketing campaigns and initiatives. Report regularly to the CEO and leadership team on the progress of marketing initiatives, campaign performance, and key strategic updates.Key Skills & Qualifications: Experience: 3+ years of experience in marketing Educational Background: Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field Industry Knowledge: Good understanding of the fintech landscape, including digital payments, lending, blockchain, and other financial technologies Digital Expertise - Strong grasp of digital marketing strategies including social media, SEO/SEM, email marketing, and content marketing Analytical Skills: Ability to use data and metrics to measure performance, optimize campaigns, and report on marketing ROI. Communication - Excellent verbal and written communication skills, with the ability to articulate complex ideas and strategies clearly. Project Management - Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.Preferred Skill : Experience with marketing automation tools (e.g., HubSpot, Marketo), CRM systems and content marketing. Familiarity with financial regulations and compliance marketing within the fintech space.