Job Title: Digital Marketing & Analytics SpecialistExperience: 3+ YearsLocation: RemoteContract Duration: 3+ MonthsWorking Hours: IST ShiftJob SummaryWe are looking for a results-driven Digital Marketing & Analytics Specialist with a strong command of Google Analytics 4 (GA4), Google Tag Manager, and Google Ads. This role will focus on implementing tracking solutions, managing ad campaigns, and delivering actionable insights to drive user acquisition and in-app engagement for our digital platforms.Key ResponsibilitiesGA4 Implementation & OptimizationAudit and optimize GA4 setup to ensure accurate event and conversion trackingRemap and validate event structures to close data gapsGenerate and analyze reports to guide business decisionsFirebase Event MappingConfigure and maintain Firebase event tracking for the appEnsure seamless data flow between Firebase and GA4Work with developers and product teams to implement tracking solutionsGoogle Ads ManagementPlan, execute, and optimize campaigns across web and app platformsFocus on user acquisition, in-app events, and post-install conversionsLeverage keyword planning, audience targeting, and smart bidding strategiesCross-Platform Advertising StrategyImplement campaigns targeting conversions before and after app installationUse remarketing and app-specific ad formats to boost engagementKeep current with trends and tools in digital advertisingPerformance Analysis & ReportingMonitor KPIs and analyze campaign effectivenessIdentify optimization opportunities across targeting, creatives, and budgetingPresent findings and recommendations to stakeholdersCollaboration & TroubleshootingCollaborate with internal teams to ensure tracking and marketing alignmentDiagnose and resolve analytics and ad campaign issuesTrain and support team members on GA4, Firebase, and Google Ads best practicesQualifications & RequirementsEducation & ExperienceMinimum 3 years managing Google Ads campaignsProven experience in GA4 implementation and Firebase event trackingApp marketing experience is an added advantageTechnical SkillsProficient in GA4 and Firebase (event creation, debugging, data flow analysis)Expert knowledge of Google Ads (search, display, app install, remarketing)Familiarity with Google Tag Manager is a plusUnderstanding of web and app development for collaboration with tech teamsSoft SkillsStrong analytical and problem-solving skillsEffective communication and presentation abilitiesDetail-oriented with excellent project managementTeam player with a collaborative mindsetSkills & ToolsGoogle Analytics 4, Firebase, Google Ads, Google Tag Manager, Event Tracking, Conversion Tracking, Campaign Optimization, App Marketing, Cross-Platform Strategy, Keyword Planning, Audience Targeting, Remarketing, In-App Event Optimization, Data Analysis, Digital Marketing, Communication Skills, Web/App Development Concepts, Project Management
Job Title
Digital Marketing & Analytics Specialist