Job Title

Role & responsibilities:- Ecommerce marketing for all Platforms. AMS, PLA/PCA/Banner ads etc. - Drive and optimize marketing campaigns to drive traffic and sales to maximize Return on Ad Spend and Lifetime Value. - Conduct keyword research, ad creation, and ongoing optimization to enhance campaign performance. - Own campaigns from end-to-end manage targeting and segmentation, messaging, creative requirements, measurement, and reporting. - Reporting on progress against goals. Close eye on ACOS and TACOS on a product and category level. - Carrying out an in-depth analysis of monthly sales offtakes, competitor activations, and promo offers - Creation and implementation of effective ad campaigns. - Keyword research and implementation in relevant campaigns. - Monitor and analyze key performance indicators (KPIs) to assess the success of advertising campaigns.Preferred candidate profile:- Efficient knowledge of AMS, PLA/PCA/etc. - Strong Analytical skills - MS Excel and PowerPoint - Must have Digital Marketing Certification, Amazon & Flipkart Ads Certification. - FMCG, Personal Care industry experience would be preferred.