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About TalentGum:TalentGum is a fast-growing ed-tech company on a mission to make extracurricular learning accessible, engaging, and effective for children aged 5 to 14 years. From music and dance to chess and public speaking, our online courses are designed to help kids discover their talents and build confidence—all from the comfort of home. About the Role:We’re now looking for a Google Ads Manager to join our marketing team and help us scale our campaigns while maximising ROI. If you’re passionate about performance marketing and eager to drive growth in a meaningful, mission-driven space, we’d love to meet you. What You'll Do? Strategically manage and scale Google Ads campaigns across Search, Display, YouTube, and Performance Max to drive high-quality leads. Optimise ad performance to meet and exceed key KPI, including ROAS, CPA, CTR, and conversion rates. Develop robust keyword strategies and audience targeting tailored to parents of young learners. Conduct ongoing A/B testing of ad copy, creative, and landing pages. Analyse performance data, generate insights, and create actionable reports for leadership. Collaborate with creative and content teams to produce engaging, parent-focused ad assets. Monitor budget pacing and ensure efficient allocation of ad spend across geographies and campaigns. Stay on top of Google Ads innovations and algorithm updates to maintain a competitive edge. What We're Looking For?3+ years of experience managing Google Ads campaigns with a strong focus on ROI and scale. Demonstrated success in managing lead generation campaigns, ideally in the ed-tech or D2C space. Proficiency in Google Analytics, Tag Manager, Data Studio, and other tracking tools. Strong analytical and reporting skills—comfortable with spreadsheets, pivot tables, and data visualisation. Google Ads certification(s) preferred. Creative problem-solver with a growth mindset and an eye for detail. Experience targeting parents or managing campaigns for products aimed at children is a big plus. Why Join TalentGum? Be part of a purpose-driven team that’s shaping the future of education. Work in a fast-paced, high-growth environment with ample learning opportunities. Enjoy the flexibility of a remote-friendly workplace. Competitive compensation and performance-based incentives.