Job Title

We are looking for a results-driven Digital Marketing Manager to join our team. The ideal candidate will have expertise in growing social media followers and running paid ad campaigns on Instagram, Facebook, YouTube, and LinkedIn. You will be responsible for ensuring measurable returns on ad spend and driving engagement, authentic leads, and conversions.This is a performance-based role. Your success will be measured by your ability to deliver authentic leads and achieve a strong return on ad spend (ROAS).Key Responsibilities:Social Media Management:Develop and implement strategies to increase followers and engagement across Instagram, Facebook, YouTube, and LinkedIn.Create compelling, platform-specific content to captivate target audiences.Paid Advertising Campaigns:Design, execute, and optimize ad campaigns on Instagram, Facebook, YouTube, and LinkedIn.Conduct A/B testing, audience segmentation, and retargeting strategies to maximize ROI.Analytics and Reporting:Track and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.Provide detailed reports on ad spend, ROI, lead authenticity, and overall campaign success.Audience Engagement and Growth:Identify trends, hashtags, and viral opportunities to increase organic reach.Engage with followers through comments, DMs, and polls to foster community growth.Budget and Performance Management:Manage the digital marketing budget effectively to ensure maximum return on ad spend (ROAS).Continuously optimize campaigns to drive authentic leads and high-quality engagement.Stay Updated:Keep up with the latest trends, algorithms, and best practices in digital marketing and social media.Key Skills and Qualifications:Proven experience in digital marketing, with a focus on running successful ad campaigns on Instagram, Facebook, YouTube, and LinkedIn.Strong understanding of audience segmentation, retargeting, and campaign optimization.Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and YouTube Studio.Excellent communication and creative skills to develop engaging content.Ability to manage budgets and achieve measurable ROI.Familiarity with LinkedIn strategies for lead generation is a plus.