Job Title

Job Purpose In view of the criticality of smooth migration of erstwhile 42000 HDFC Ltd KPs (Deposit Agents) as DMAs of HDFC Bank. Apart from Product / Technology integrations, additional responsibilities broadly include onboarding, monitoring, capacity building and Risk/Compliance related aspects for large number of Agents. *Going ahead, it is also proposed to add direct reports under this position as part of manpower requirements for subsequent FY to ensure adequate bandwidth to support new agents being added (approx. 300-400 new agent addition expected on monthly basis)Key Responsibility Areas Performance Standards KP Migration & OnboardingWorking jointly with erstwhile HDFC Ltd Deposit Team & Business Team for smooth migration of HDFC Ltd KPs as HDFC Bank DMAs prior to Day 0Phased approach based on Business Contribution (Core / Active / Inactive)Approach for onboarding of Non-Individual Entities i.e. Partnership / LLP / Corporates as DDSA / CBC / CBFEngagement with Controlling Functions i.e. ORM, ISG, Compliance, Audit, Legal, to set out pre-& post migration boarding / de-boarding / monitoring / review processBulk DMA Agreement execution via Digital Mode (e-Sign / e-Stamp), including Code of Conduct & Commercial Sign offSystem for onboarding / de-boarding / repositoryCreation and mapping of Vendor Codes with Core Systems / VBMSPre-onboarding engagement with KPs for Change ManagementPost Day 0 Monitoring of pendency & strategy for onboarding of non-migrated KPsProduct StrategyScope for Products / variants other than FD to be originated via DMA ChannelType of journeys (Semi-assisted / unassisted)Portfolio Demarcation / Ring Fencing strategyCommercial Negotiation & Approvals from Product / FinconEngagement with Ops & CTT to set up the Payout Mechanisms under Direct / Reverse Charge Construct, as applicableManagement of KP App / PortalRe-engineering of existing FD journey as per Bank’s normsEvaluation of requirement from Business Team &Product phasing basis opportunities / readiness & Journey fitment (Assisted / Unassisted) Platform fitment (Re-direction / API / 3rd party vendors, etc)Integrate appropriate Digital Journeys for cross sell Products such as CASA, Credit Cards, Retail Loans, etc Product / Process Note detailing journey, passing of identifiers for MIS / payouts, adherence to guidelines, automation, Master maintenanceProject Plan & liaison with Digital Banking / API / BTG / Product & ground feedback for UAT / E-2-E testing / Production Movement/ Go Live Ensuring periodic source code / APP Sec / VAPT / Security Evaluation / Anti Defacement reviews by IT TeamJourney improvement / customization / policy tweaks; rule based, surrogate based, data auto-fetch based flows for improved UI / UXIntegration with Core Systems for dashboard / real time MIS on lead status / conversions / commissions, etcAvailability of Product Training Content (Videos / FAQs / Calculators, etc)Sunset Strategy for Unified / Singular System approach i.e. migration to DDPLife Cycle ManagementNew Agent onboarding Opening & Linking of A/c (for payouts) Deboarding of Non-Compliant / High Risk / Non performing AgentsUAMUpgrades of Agents as BC / BF under Corporate BC / BF PartnersRenewal of agreements, revision of commercialsIntroduction / Discontinuation of Products, Upgradation of Digital JourneysChannel ManagementDesign & Periodic review / revision of Scorecard – Business / Quality ParametersEnsure Automation of Scorecards & PLP Policy for Channel ResourcesEngaging with Top / Bottom Performing Channel resources / DMAsMonitoring & ensuring timeline Payouts; sanity checks, etcKPI / DashboardMIS at agreed frequency - Actual v/s Projection – Product / Channel / Agent / Location wise for Business TeamInsights to Business Team on gaps / opportunities / inactive DMAs, AML Alerts, sourcing quality, leakages, blocked/dormant, etcPeriodic Business Review with Business TeamMarketing SupportGTM PlanCollateral Support - Banners, Training, FAQs, Videos, Whats App Tiles, Social media content, Incentive Calculators, Tools, etc E Learning Content, Training & certification of partner agents / staffTestimonials, Success Stories for replication, Drivers / Offers / CampaignsRegulatory Compliance, Audit & Operational ReviewSupporting with information for Internal Audit & implementing recommendations from audit reportVendor Review (Annual / half yearly) basis ORM guidelines; Ensuring adherence to Regulatory guidelinesReview of Processes (Lead Gen / fulfilment / payouts, etc)Educational Qualifications & Certifications Key Skills Graduation: AnyPost-Graduation: MBA / MMS / PGDBM in Finance / MarketingBanking Product & Process KnowledgeCommunication and Influencing SkillsKnowledge of Regulatory guidelinesAwareness of Industry, Competition & Current trends in financial IndustryExperience Required: Minimum experience of 15 years in Product / Process / Alliance management / Branch BankingKnowledge of Core Banking Systems, Technology Platforms, etcMajor StakeholdersAlliance PartnersRural Banking / Liability / Asset / Payments Products / RBB / Channel / Marketing / HR L&DOperationsBIU & FinanceDigital Banking / BTG / ITLegal / Audit / Compliance / ORMG / ISGExternal Tech Service Providers / Vendors, etc