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About Position: Marketing Strategist – ABM & Paid Media. Plan and manage multi-channel paid media campaigns, including LinkedIn Ads, Google Ads, and Content Syndication platforms. Develop and execute ABM strategies to target key accounts and drive business.Role: Marketing Strategist – ABM & Paid Media Location: PuneExperience: 5 - 8 YearsJob Type: Full Time EmploymentWhat You'll Do:Strategic Campaign Planning and Execution: Plan and manage multi-channel paid media campaigns, including LinkedIn Ads, Google Ads, and Content Syndication platforms. Develop and execute ABM strategies to target key accounts and drive business.Paid Media Management & Optimization: Continuously optimize campaigns based on performance data, including creative adjustments and audience targeting refinements. Identify and relaunch underperforming ads with data-driven adjustments to improve ROI.Creative Strategy: Collaborate with key stakeholders to craft ad copies that resonate with target audience and influence decision-makers.Engage with design team to develop impactful messaging and visuals.Stakeholder Management: Partner with Marketing, Sales, and Inside Sales to align strategies with revenue goals. Support the development of ABM other campaign playbooks and audience engagement frameworks.Performance Analysis and Reporting: Monitor, analyze, and report campaign performance metrics, delivering actionable insights and provide regular dashboards and reports for internal stakeholders.Audience Insights and Market Trends: Stay ahead of the industry trends, competitive landscapes, and audience behavior to recommend marketing strategies.Expertise You'll Bring:Proven experience in managing campaigns on LinkedIn, Google Ads, and Content Syndication Platforms.Additionally, experience in Demand base or 6Sense will be an additional advantage for correctly understanding and launching intent based campaigns.Ability to analyze performance metrics and pivot campaigns for higher engagement and ROI.Strong understanding of campaign setup on Salesforce and Pardot and integrating forms with Ad platforms such as LinkedIn for lead generation campaigns.Deep understanding of buyer personas, sales cycles, and marketing dynamics in IT or Software product industries.Creative mindset with ability to craft and adapt messaging to influence audience segments.Strong analytical and problem-solving skills as well as excellent project management and communication skills.Benefits:Competitive salary and benefits packageCulture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certificationsOpportunity to work with cutting-edge technologiesEmployee engagement initiatives such as project parties, flexible work hours, and Long Service awardsAnnual health check-upsInsurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parentsInclusive Environment:Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.We offer hybrid work options and flexible working hours to accommodate various needs and preferences.Our office is equipped with accessible facilities, including adjustable workstations, ergonomic chairs, and assistive technologies to support employees with physical disabilities.If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment. We are committed to creating an inclusive environment where all employees can thrive.Our company fosters a values-driven and people-centric work environment that enables our employees to:Accelerate growth, both professionally and personallyImpact the world in powerful, positive ways, using the latest technologiesEnjoy collaborative innovation, with diversity and work-life wellbeing at the coreUnlock global opportunities to work and learn with the industry’s bestLet’s unleash your full potential at Persistent “Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”