Job Title

Social Media Marketing Specialist – B2B SaaS, LinkedIn & SEO FirstLocation: Sector 63, Gurugram, Haryana — 100% in-office Work Hours: 10:30 AM – 8:00 PM, Monday to Friday (Alternate Saturdays Working) Employment Type: Full-time Seniority: Associate to Mid-Level (1–4 years experience) Start Date: Immediate or within 30 days Apply: Subject Line: “Application – Social Media Marketing Specialist”1 About Darwix AIDarwix AI is building the future of GenAI-powered revenue intelligence. We help enterprise sales, credit, and retail teams close more business—faster—through real-time nudges, multilingual call analysis, and computer vision. Our proprietary GenAI stack transforms calls, chats, and CCTV footage into contextual, in-the-moment suggestions that change rep behavior and unlock hidden revenue.Our product suite includes:Transform+ – Real-time nudges during calls and chatsSherpa.ai – A GenAI Sales Coach built for India and MENA marketsStore Intel – Converts CCTV into in-store conversion analyticsWe serve large enterprises like IndiaMart, Wakefit, Emaar, Sobha, BankDofar, and GIVA. With over 30 angels and institutional funds backing us, we are scaling across India and the Middle East.2 Why This Role MattersAt Darwix AI, we believe distribution is as important as the product. Our next 100 clients, 5000 followers, and 10 analyst mentions will come from how powerfully we show up on:LinkedIn (our biggest sales surface)G2, Crunchbase, ProductHunt, and other SaaS portalsSearch engines (SEO + branded queries)You’ll lead the charge in amplifying our narrative, owning every post, portal, review, and keyword that shapes perception, search, and sales. This is a hands-on role for someone who’s equal parts creative, analytical, and obsessed with growth.3 Role OverviewAs our Social Media Marketing Specialist, your goal is to turn our LinkedIn and product-portal presence into lead magnets. You’ll own Darwix AI’s brand voice, SEO strategy across key content surfaces, and engagement levers that generate inbound traction across ICPs, geographies, and categories.You will work closely with the founders, product marketing, design, sales, and customer success to drive engagement, referrals, and demo requests—across both human followers and algorithmic channels.4 Core ResponsibilitiesLinkedIn Strategy & ExecutionCreate and execute a 45-day LinkedIn calendar covering thought-leadership, product drops, hiring spotlights, case studies, and memesWrite high-performing hooks, smart carousels, and native videos—optimized for ICP scroll depthCoordinate with founders and domain leaders to draft or ghostwrite content that showcases Darwix’s POV on GenAI, sales, and enablementMeasure and report post-level metrics (reach, CTR, engagement rate, bookmarks, DM triggers)Build and grow LinkedIn communities that mirror our ICP (Sales Leaders, RevOps, Customer Success, Training Heads)Launch LinkedIn Lead Gen Forms, gated assets (PDFs), and A/B tested formats (docs, carousels, GIFs)Product Portal OwnershipAudit and maintain profiles on G2, Capterra, Crunchbase, Tracxn, ProductHunt, AngelListEnsure every listing is SEO-optimized with updated brand description, screenshots, review quotes, and relevant tagsLead G2 review campaigns with Customer Success—designing reward loops and outreach templatesOrchestrate high-impact launches on ProductHunt or BetaList with teasers, upvote campaigns, and launch-day playbooksDrive listing visibility with backlinks, keyword tuning, and accurate tagging to rise in category rankingsSEO for Social + PortalsPerform keyword research using SEMrush/Ahrefs focused on transactional & branded queriesOptimize post copy, meta descriptions, alt-tags, and on-page elements across portalsCollaborate with content team on pillar posts + LinkedIn repurposing strategiesCreate UTM-tagged links, track conversion via GA4 or HubSpot, and tie SEO efforts to qualified traffic or demo formsAnalytics & ReportingMaintain a Notion-based dashboard to track:Weekly content outputMonthly engagement deltaFollower velocityPortal click-throughsG2 review growthKeyword ranking shiftsConduct monthly retros on what worked, what didn’t, and your experiments for the next sprintRun A/B tests on headline styles, image formats, posting times, and CTA placementsCoordination & CampaignsPartner with Sales to spotlight live wins, objections handled, and product ROI from real callsPartner with Product for upcoming releases, alpha drops, and roadmap teasersCoordinate with Talent team to boost employer brand visibility (Life at Darwix AI)Lead employee advocacy programs – post templates, engagement leagues, and weekly content kits5 Metrics You’ll Own5,000 new organic followers on LinkedIn in 6 months (targeted, ICP-relevant)≥ 5% engagement rate on non-paid LinkedIn posts60+ verified reviews on G2 and Capterra with average ≥ 4.5 starsTop 5 ranking on G2 in our sales category10 high-intent keywords ranking in top 10 Google SERPs30% of monthly demo traffic attributed to social or portal surfaces6 What We’re Looking For1–4 years of experience in B2B SaaS content, growth, or social media marketingObsessed with LinkedIn: know what works, what doesn’t, and why some posts go viralStrong copywriting skills—can write tight, smart, professional, AND scroll-worthySEO comfort: understand on-page elements, keyword intent, CTR optimization, meta fieldsBonus if you’ve worked with review platforms (G2, ProductHunt, Clutch, Crunchbase)Familiarity with Canva/Figma for self-serve creatives (you don’t need a designer every time)Metrics-driven: love dashboards, goal-setting, and growth sprints7 Tools You’ll UseHootsuite / BufferLinkedIn Analytics + Creator ModeG2 Admin Portal, Crunchbase ProSEMrush / AhrefsGoogle Analytics (GA4)Notion, Figma, Canva, LoomZapier (for simple automation flows)8 Life at Darwix AIAt Darwix, we celebrate speed, ownership, and craft.Daily standups, weekly shipping targets, and no endless meetingsFounders who write, review, and share content directly with youSlack buzzing with AI experiments, meme drops, and ship-it screenshotsMonthly "Growth Jam" where we debate hooks, headlines, and creativeUnlimited coffee, Friday wins, quarterly offsites, and an open mic for wild ideasWe don’t do layers, politics, or ghostwriting for vanity metrics. If your post moves a metric or inspires a buyer—we celebrate it.9 Compensation & PerksCompetitive fixed salary with quarterly performance bonusesESOP eligibility after 12 months based on ownership and deliveryMacBook + premium creative and analytics toolsLearning wallet of ₹20,000/year for certifications (SEO, Reforge, Copywriting)Access to our “AI First Marketer” knowledge trackHealth insurance, mental wellness stipend, and a fast-growing marketing team to learn from10 Career Path6–12 months: Own all social and portal surfaces, hit follower + G2 targets12–24 months: Become Brand & Community Lead, run campaigns across YouTube, podcasts, and analyst outreach24–36 months: Progress to Head of Brand Marketing or Product Marketing Specialist based on your growth11 Application ProcessApply via with the subject “Social Media Specialist – Gurugram”Share your resume (PDF) + 1 LinkedIn page you’ve grown (personal or brand)Include a 200-word answer to: “What’s the most underrated LinkedIn growth tactic you’ve seen work recently—and why?”Final NoteThis is not a checkbox role. This is for someone who lives social, feels traction in real time, and gets a dopamine hit from good copy + great engagement.If you're ready to build India's most followed, most respected GenAI brand on LinkedIn, G2, and beyond—Send it: Let’s build brand, buzz, and a category together.