Job Title

Social Media Marketing Intern – LinkedIn & Product‑Portal SEO SpecialistLocation : Sector 63, Gurugram, Haryana — 100 % in‑office Work Hours : 10 : 30 AM – 8 : 00 PM, Monday–Saturday (2nd and 4th Saturdays off) Team : Growth Marketing & Brand Amplification Duration : Paid 6‑month internship with fast‑track conversion to full‑time on performance Start Date : Immediate / ≤ 15 days1 About Darwix AIDarwix AI is a Generative‑AI‑powered conversational‑intelligence and real‑time agent‑assist platform purpose‑built for omni‑channel revenue teams.Transform+ analyses live calls, chats, and emails, surfacing moment‑of‑truth cues that help sales and service reps handle objections, upsell intelligently, and close faster.Sherpa.ai delivers hyper‑personalised nudges, micro‑coaching, and competitive battle cards exactly when a frontline professional needs them, reducing ramp‑time and improving quota attainment.Store Intel turns standard CCTV feeds into a computer‑vision‑driven conversion funnel, flagging missed‑sale opportunities, heat maps, and staffing gaps without any new hardware.Our stack processes millions of customer interactions each month across India and the Middle East, powering conversion lift, average‑order‑value growth, and cost optimisation for brands such as IndiaMart, Wakefit, Emaar, GIVA, Bank Dofar, Sobha Realty, and several stealth deployments in BFSI and retail.Backed by leading institutional funds and more than thirty strategic angels, Darwix AI’s headquarters in Gurugram is the control centre where product, AI research, design, growth, and customer success sit side‑by‑side, iterate daily, and ship weekly.2 Why This Internship MattersLong before a discovery call is booked, a prospect Googles us, scans our LinkedIn feed, judges our G2 rating, checks Crunchbase traction, and scrolls through ProductHunt comments. Their buying journey is nudged by every line of copy, every screenshot, and every keyword we plant across these portals. By owning and optimising these high‑intent surfaces you will directly influence the top of our funnel, investor intrigue, analyst coverage, and talent pipelines. You are not here to “run social”—you are here to turn digital touch‑points into revenue‑ready conversations.3 Core Responsibilities3.1 LinkedIn Ownership and GrowthDesign a rolling 30‑day editorial calendar featuring thought‑leadership threads (founders’ POV on GenAI trends), product‑release micro‑demos, client‑win stories, behind‑the‑scenes culture snippets, and hiring spotlights.Craft scroll‑stopping hooks, write concise carousel copy, select high‑CTR hashtags, embed UTM‑tagged URLs, and schedule posts via Hootsuite or Buffer by 6 PM every working day.Grow reach through daily community management: reply to every inbound comment within two hours, spark thoughtful DMs with ICP profiles, and engage with influencer posts to ride algorithmic tailwinds.Monitor Creator Mode analytics—impressions, engagement, shares, follower velocity—and present a Friday insights deck summarising what worked, what tanked, and the proposed experiments for next week.3.2 Product‑Portal Optimisation (G2, Capterra, Crunchbase, Tracxn, ProductHunt, AngelList, SaaSworthy, Clutch)Perform an end‑to‑end content and SEO audit of Darwix AI’s presence across each portal, noting description length, keyword density, screenshot freshness, backlink health, review currency, and badge eligibility.Redraft long‑form descriptions using high‑intent, low‑competition keywords such as “multilingual conversation intelligence”, “AI sales coach”, “real‑time nudges platform”, weaving them naturally to maximise on‑page relevance without keyword stuffing.Coordinate with Customer Success to run quarterly review‑generation sprints: craft ask‑emails, automate follow‑ups, build G2 Review‑Generation links, incentivise with swag or exclusive feature previews, and maintain a ≥ 4.5‑star average rating.Architect and execute a ProductHunt launch: secure a top‑calibre hunter, draft teaser tweets and LinkedIn posts, prepare GIF demos, schedule launch day interaction rosters, run an AMA session, and ship a post‑launch breakdown analysing upvote velocity, traffic surge, and backlink lift.Track Crunchbase and Tracxn traction tags weekly, ensuring funding rounds, employee counts, and product milestones stay accurate—analysts and VCs use these feeds as early due diligence.3.3 SEO and Content OperationsUse SEMrush, Ahrefs, and SurferSEO to identify high‑purchase‑intent long‑tail queries (e.g., “AI call coaching platform India”, “CCTV retail analytics SaaS”). Feed these terms into LinkedIn articles, G2 profiles, and knowledge‑base snippets.Optimise every profile element—meta titles, H2 sections, alt‑text for screenshots, structured data (SoftwareApplication schema), and internal links—to drive higher SERP ranking for branded and category search terms.Implement a keyword‑tracking scorecard: record baseline rankings, set monthly targets, and annotate algorithm updates or content pushes that affect movement. Report deltas during Monday growth huddles.3.4 Creative and Asset ProductionTranslate briefs into static banners, GIF loops, MP4 micro‑demos, and testimonial quote cards using Canva or Figma, adhering strictly to Darwix AI brand colours (#0052CC, #15E0B8, #FFFFFF) and typography (Inter, 1.2 line‑height, 8‑pt grid).Compress and export assets to meet portal‑specific guidelines (G2 hero 1600 × 900, ProductHunt gallery 635 × 380, LinkedIn carousel 1080 × 1080) without losing clarity.Maintain a version‑controlled asset library on Notion + Google Drive; tag by campaign, date, file type, and usage rights.3.5 Analytics, Experimentation, and ReportingBuild a live Google Data Studio dashboard pulling in LinkedIn analytics, clickthrough, G2 profile views, ProductHunt referral traffic, and Google Analytics acquisition data filtered by UTM.A/B‑test post variables: hook style (question vs bold claim), media type (carousel vs video), post time (10 AM vs 6 PM), hashtag count, and CTA phrasing.Present a weekly growth retro: top three wins, top three fails, root‑cause analysis, and next hypotheses. Tie insights to funnel impact—MQLs generated, demo requests booked, SQL velocity.3.6 Cross‑Functional CollaborationSit in on bi‑weekly product roadmap calls to extract sound bites, mock‑up GIF demos, and align launch copy with feature language.Partner with Talent Acquisition to amplify employer‑branding content—day‑in‑the‑life reels, townhall snippets, hack‑week recaps—feeding inbound applications.Coordinate with Sales Operations to map inbound lead attribution, refine UTM architecture, and adjust content strategy toward highest‑converting channels.4 Success MetricsLinkedIn follower base increases by at least 2 000 highly relevant professionals (Sales Ops, RevOps, CX Heads, AI Enthusiasts) in six months.LinkedIn average engagement rate maintains or exceeds 4 % per post across the internship.G2 review count hits 50 with a minimum overall score of 4.5/5, unlocking “High Performer” quadrant placement.Combined CTR from G2 and ProductHunt profiles to darwix.ai landing pages averages ≥ 4 % over the internship period.5 Must‑Have SkillsStrong copywriting in concise, professional English, capable of switching tones between product‑led, thought‑leadership, and culture posts without losing brand coherence.Foundational SEO literacy covering keyword research, on‑page optimisation, search‑intent mapping, and basic backlink strategy.Tool proficiency or quick‑learn capability in LinkedIn Creator Mode, G2 Admin Center, Crunchbase Pro dashboards, ProductHunt ship flow, SEMrush/Ahrefs, Google Analytics, and UTM builders.Design competency with Canva or Figma sufficient to create visually engaging static and animated assets under tight timelines.Self‑starter mindset—able to pitch post ideas independently, own execution end‑to‑end, and iterate rapidly on feedback from multiple stakeholders.Fresh graduates from Marketing, Mass‑Communication, Business, Engineering, or related disciplines are welcome; demonstrable passion for B2B SaaS, AI, or social media virality is essential.6 Nice‑to‑Have ExtrasBasic video‑editing skills (CapCut, Premiere Rush, DaVinci Resolve) for 30‑second feature demos.Familiarity with HTML meta‑tags, WordPress CMS, or Webflow for quick landing‑page edits.Hands‑on experience running paid LinkedIn campaigns or retargeting ads.Understanding of review‑site badge strategies (G2 High Performer, Capterra Shortlist) and the mechanics behind category ranking algorithms.Proficiency in Arabic or another MENA language, enabling better engagement with Gulf‑region prospects and portals.7 Who Thrives at Darwix AICreative‑analytical hybrids who get equal joy from writing an irresistible hook and dissecting its click‑through rate.Speed‑oriented executors who would rather publish, learn, and iterate than chase a theoretical perfect draft.Feedback‑hungry learners who ask for critique, implement changes the same day, and document lessons for the team.Platform explorers who sign up for new SaaS tools on Saturday just to reverse‑engineer the onboarding flow.Culture amplifiers who capture hallway brainstorms, meme internal jokes, and humanise brand voice without slipping into cringe.8 Compensation & PerksMonthly stipend between ₹18 000 and ₹30 000, benchmarked against NCR marketing internships.Internship completion certificate, detailed LOR signed by the founders, and public LinkedIn endorsement if goals are met.MacBook and dual‑monitor workspace for the duration of the internship.Personal learning wallet of ₹8 000 to spend on LinkedIn Marketing Labs, HubSpot SEO crash course, or any relevant certification.Opportunity for full‑time conversion into Social Media & Community Associate with 50 % stipend bump, full salary benefits, and ESOP eligibility.Unlimited coffee, weekly team lunches, and access to closed‑door AI knowledge‑sharing sessions with product and research leaders.