Job Title

About us : Kensium is a leading innovative technology solutions provider specializing in eCommerce and digital transformation services. We focus on delivering custom solutions that drive business growth and enhance customer experiences. For more information, visit our website atAt Kensium, we are pioneers in B2B and B2C ecommerce innovation, crafting scalable solutions that propel businesses forward. Our expertise in integrating cutting-edge technologies enhances customer experiences, ensuring our clients stay competitive and achieve their goals. Specializing in seamless platform integrations with ERP, CRM, inventory, and shipping systems, we streamline operations, boost data accuracy, and create cohesive workflows that drive growth and elevate customer satisfaction.Job description: We are looking for a Search Marketing Lead to drive our organic and paid search efforts across a diverse portfolio of US-based clients. This role demands a hybrid thinker—someone fluent in the language of technical SEO, keyword strategy, and content mappingandequally capable of scaling results through data-driven PPC campaigns across Google Ads, Bing, and other performance channels. You’ll lead a cross-functional team of SEO and PPC specialists, collaborate with UX, content, and analytics teams, and play a key role in delivering measurable ROI through integrated search marketing strategies.Key Responsibilities: SEO Strategy & Oversight: Define and drive SEO strategies that align with business objectives and conversion goals. Conduct technical SEO audits and collaborate with dev/tech teams for implementation. Lead keyword strategy, site architecture planning, and content optimization across channels. Coordinate with content marketing teams to ensure alignment with search intent and funnel objectives. PPC Management & Optimization: Lead PPC strategy across platforms (Google Ads, Bing, Shopping, Display, YouTube, etc.). Oversee keyword planning, bidding strategies, budget allocations, and A/B testing. Optimize campaigns for CTR, Quality Score, ROAS, and conversions. Analytics & Reporting: Build unified reporting dashboards that track both SEO and PPC KPIs. Present performance insights and strategic recommendations to clients and internal teams. Leverage GA4, Search Console, Google Tag Manager, Looker Studio, and campaign-specific tools. Client Management & Collaboration: Act as the strategic point of contact for search performance—owning the communication of value to clients. Translate performance metrics into actionable business insights. Collaborate with UI/UX, content, and marketplace leads to ensure search supports the broader digital ecosystem. Team Leadership & Enablement: Manage a growing team of SEO analysts and PPC specialists. Conduct regular performance reviews, mentoring, and skill development. Create SOPs, workflows, and knowledge-sharing systems for best practices in search marketing.Required Skills & Qualifications: 5+ years of experience in search marketing with a balance of SEO and PPC expertise. Strong understanding of keyword strategy, funnel optimization, and paid media performance metrics. Proficiency in Google Ads, Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms. Working knowledge of eCommerce platforms SEO principles. Excellent client communication skills—able to simplify data and align marketing with business goals.Preferred Traits: Experience coordinating with US clients and working across time zones. Strategic thinker with strong analytical and creative instincts. Enthusiastic about cross-functional work—especially with UX and content teams. Self-starter with a bias for action and continuous optimization. Detail-oriented but focused on high-level outcomes (traffic, conversion, ROAS, etc.).