Job Title

BRANDING: You will develop and implement a Brand Marketing Strategy that supports the brand's growth goals and overall vision. Your efforts will enhance brand affinity and visibility through digital marketing, advertising, social media, and public relations, thus increasing market presence. You will create and execute integrated marketing plans for various initiatives, including product launches, events, workshops, and in-store promotions. Overseeing successful marketing campaigns from concept to execution will be essential, alongside managing the brand's advertising and promotional budget in accordance with guidelines. Collaboration with team members to manage the brand’s website and assist in creating e-commerce marketing materials will also be part of your duties. Staying updated on market trends and applying innovative strategies will be crucial for maintaining competitiveness. TRADE MARKETING: You will develop and lead "Push Strategies," guiding the marketing team through promotions, customer events, and marketing initiatives. Building strong relationships with retailers will be key to implementing in-store activities and securing optimal promotional exposure and collaborations. You will forecast and manage planning for gifts with purchase (GWPs), samples, and develop promotional premiums, while closely collaborating with Retail teams to ensure successful execution of trade activities. CUSTOMER FOCUS – CRM: Understanding customer demands and trends will be vital for enhancing our CRM program, which includes loyalty initiatives and communication strategies. Your aim will be to convert prospects into loyal customers, re-engage lapsed clients, and retain existing ones. Expanding the base of active customers through various engagement initiatives will also be a focus. Qualifications: To thrive in this role, you should have a minimum of 2 years of managerial experience in a related field. A Bachelor's or Professional Degree in Marketing, Business Studies, or Management is preferred. Familiarity with the retail industry, especially in beauty or FMCG sectors, is important. Proficiency in Microsoft PowerPoint and Excel, and familiarity with the SAP system will be advantageous. Strong relationships with media, retailers, and malls, as well as excellent analytical, communication, and presentation skills, are essential. Understanding P&L management is a plus. Desired Attributes: We are looking for a confident self-starter with a strong drive, integrity, and professionalism. You should be proactive, organized, and detail-oriented, capable of multitasking in a fast-paced environment. A willingness to learn and a commitment to excellence are crucial, along with the ability to prioritize and meet deadlines, even beyond standard hours when necessary. The ideal candidate will be able to work independently while being a dedicated team player. Career Benefits: In return, we offer a competitive salary and employee benefits, a vibrant and supportive work culture, and the opportunity to work with renowned brands like Laneige, Sulwhasoo, innisfree, Ryo, Mise-en Scène, and illiyoon.