Job Title

FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such asOwn The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awardsand U.S. Search Awards.FirstPrinciples Growth is part of FirstPrinciples Holding Company.About the role: We’re looking for aPPC Specialist (Performance Marketing)to join our growing team. In this role, you’ll own the end-to-end execution of paid media strategies for our clients, primarily in the SaaS space. From strategic planning to performance monitoring, optimization, and reporting—you’ll be accountable for driving measurable results.Key responsibilities: Plan, execute, and optimize paid search and paid social campaigns across: Google Ads & Bing Ads (PPC) Meta, LinkedIn, Twitter (Paid Social) Collaborate with internal teams including Creative, SEO, and Web Development Develop and iterate on ad creatives and landing pages in coordination with designers and copywriters Perform ongoing testing (A/B and multivariate) to improve campaign performance Own reporting and analysis of paid media campaigns; communicate insights to account managers and clientsTechnical Skills Ad Platforms : Google Ads, Bing Ads, Meta Ads, Twitter Ads, LinkedIn Ads Analytics & Tracking : Google Analytics, Google Tag Manager, Call Tracking, Offline Conversion Tracking Tools : Google Ads Editor, A/B Testing Tools, Landing Page Builders (Unbounce or similar), Hotjar Experience in SaaSmarketing ismandatory Familiarity with theGoogle Partner Network Program Hands-on experience withProgrammatic DisplayandYouTube Ads Working knowledge ofconversion rate optimization (CRO)principles Ability to give creative direction for ad copy and design Experience withmarketing automationandattribution platformslike HubSpotNice-to-Have (Bonus Skills) Experience with eCommerce campaigns Knowledge of Shopping Ads and Feed ManagementSoft Skills & Culture Fit A growth mindset and desire to continuously improve (yourself and your team) Intrinsically motivated—this is more than just a paycheck for you Strong written and organizational skills Proactive and not afraid to speak up or improve a process Comfortable working remotely and independently Resilient and emotionally strong—can thrive in a fast-paced, high-performance environment Empathy-driven—respects team members and builds genuine rapport with clientsWhy Join FP Growth? Work with a high-performance team on cutting-edge SaaS growth projects Be part of a company that values innovation, ownership, and excellence Clear growth pathways and continuous learning support