Job Title

Content & Brand Strategist – Meant For WarIn-Office (CR Park, New Delhi)|Full-Time|About UsMeant For Waris a rapidly growing performance brand helping Indian men level up their health, energy, and identity. We don’t just sell content — we build trust, power, and transformation for the modern Indian man. We’re looking for aContent & Brand Strategistwho’s obsessed with building high-trust brands and knows how to speak to male psychology. This role is perfect for someone who can mix storytelling, copywriting, and visual design to create attention-grabbing and emotionally resonant content — especially on Instagram and YouTube.What You’ll OwnBuild and maintain aconsistent brand voiceacross all platforms Writelong-form content ,video scripts ,email copy , andwebsite copythat inspires trust Collaborate with media buyers to createscroll-stopping ad creatives Create a reliable content system that bringsnew attention, followers, and leads Use tools (or freelancers) to repurpose content intomicro-content, carousels, and reels Understandmale behavior, aspirations, and insecuritiesto craft emotionally charged narratives Lead the end-to-end execution of theInstagram + YouTube content engineWhat You BringStrong content writing skills, with the ability to adapt tone and emotion Proven experience building or working withpersonal brands or growth-stage brands Proficiency with tools likeCanva, ChatGPT, Meta Creative Library, Notion, Figma, etc. Comfortable producingAI-assistedcontent, but knows when to go fully human Strong eye for storytelling, design structure, and audience psychology Based in or willing to relocate toDelhi NCR (CR Park office)What You GetA high-trust, high-growth environment — with full ownership of content Exposure to themost premium community of high-performing Indian men Mentorship from seasoned marketers and media buyers The freedom to test, experiment, and build your own creative team Potential hybrid/WFH flexibility after initial 3–6 monthsBonus (But Not Required)Past experience inmen’s lifestyle, health, or coaching niches Experience working with influencers, creators, or DTC brands