About Artha Group Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. We've backed 130+ companies (OYO Rooms, Rapido, Karza, Purplle), delivered 30+ exits, and operate a vertically integrated model that spans venture capital, renewables, and global fund-of-fund structures. We approach digital reputation with the same focus and precision as capital allocation—and we’re looking for someone who does the same. Role Overview We’re hiring a Digital Performance & Online Reputation Analyst to lead Artha’s digital performance, website analytics, and reputation ecosystem. This is a structured, metrics-first role focused on web traffic, click-through performance, search visibility, and lead attribution—not content creation or social media ideation. You’ll work closely with the social media and content teams but won’t be involved in post scheduling, caption writing, or content planning. Your primary responsibility is to ensure that all digital platforms—owned and earned—are accurate, optimized, and perform to expectations. Key Responsibilities Digital Infrastructure & Online Reputation Own and manage Artha’s web and reputation assets—websites, Google listings, Wikipedia entries, and public-facing platforms. Proactively monitor mentions, reviews, and brand visibility across digital touchpoints; flag reputation risks and coordinate mitigation. Ensure consistency of information across third-party sites, listings, and investment platforms. Analytics & Web Performance Optimization Implement and manage tools like Google Analytics, Search Console, Hotjar, and SimilarWeb to measure traffic and user behavior. Track metrics such as bounce rate, time on site, referral traffic, and exit pages to inform optimization decisions. Run structured monthly audits of Artha’s digital presence and report findings to the content, marketing, and leadership teams. Collaborate with external vendors and digital partners for campaign-level performance reviews and SEO/SEM initiatives. Conversion & Campaign Attribution Track the performance of lead generation funnels—understand what’s driving conversions and where drop-offs occur. Recommend UI/UX and messaging changes on websites to improve conversion rates and engagement. Align digital reporting with business goals—conversions, page performance, and retention metrics. What We’re Looking For Experience & Skills 3–5 years of experience in digital analytics, website management, or online reputation tracking, preferably in financial services, VC, or digital-first companies. Strong command of GA4, Search Console, SEO audits, and web traffic analysis tools. Exposure to technical SEO and campaign attribution across digital channels. Confident in preparing reports, identifying underperformance, and translating data into actionable recommendations. Mindset & Traits Analytical, structured, and self-motivated—comfortable owning performance reviews across multiple digital platforms. Not content-driven; focused on digital health, measurement, and system optimization. Clear communicator who values clarity, consistency, and attention to detail. Capable of working across teams while maintaining distinct ownership over digital infrastructure and measurement. Compensation: Total Compensation: ₹12,00,000 Fixed Annual CTC: ₹ 10,00,000Annual Retention Bonus: ₹2,00,000 (paid at year-end, not performance-linked)
Job Title
Digital Performance Analyst