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Job title: Content Lead / Social Media ManagerRole: Freelancer (3 months)Location: Mumbai, IndiaAbout the role:Working in true collaboration with our client, we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective Needs based content and digital media campaigns’.These brands are at the forefront of contemporary thinking, utilising in-depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.We are currently looking to hire a Content Lead / Social Media Manager with 3-4 year’s experience to manage social networks for a top FMCG client. The successful candidate will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media.An editorial background and creative skills such as Photoshop would be an advantage.A passion for and inquisitive about AI and new technologies. An Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.What you will be doing: Your key role will be to manage all content for the brand and build an engaging community on social media.Develops weekly/monthly social media calendar for Instagram & YouTube in line with the chosen proposition to drive relevance and BLK(brand love key) - will ensure content is shot and deployed on time and in full Ideates compelling and innovative campaign ideas (spanning over short and mid-term) to drive engagement on the platforms - the person will be responsible for end to end execution of the campaign - from ideation to deployment and measuring performance post-campaign to drive these activations in the futureWill ensure timely execution/deployment of content across platforms - calendarizing and copy for our social content on all relevant platformsWill be responsible for driving reach, follower count, and engagement that drives our mind measures (movement on metrics of TOM and Spont for Digital)Will ensure new launch announcements and moment marketing to drive relevanceMaintains bi-weekly and monthly trackers for all platforms to track progress on socialWill hold responsibility of maintaining ORM for the brand on our digital Reaching a specific number of followers, engagement rate, reach on socialWill ensure consistency of content churned out on social media - 30 posts in a monthWill drive Input vs Output (ROI) on the spends on social/digital and bring in efficiencies MoM.Progress in mind measures on digital track (QoQ)Timely execution of content as per aligned calendarsManage content for the brand across social channels especially Instagram.Grow brand’s follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.Write short and long form articlesRepurpose existing content for different usesMaster a variety of brand voicesWork closely with clients to create strong concepts from initial briefing through to executionSet tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellenceMaintain a high awareness of relevant trending topics and news to identify content opportunitiesBe responsible for working with internal teams to gather input and validate the contentEnsure consistency and quality across all written contentPresent and articulate concepts to clients Posting and scheduling all content and keep the content and cultural calendar up to date.Helping to plan the content calendars.Helping to develop copy to support our visual content.Participating in creative brainstorms alongside the Creative Director and Strategist.Having a great understanding of social channels and trendsStaying up to date with updates and changes across the social platforms and communicating these to team members.What you need to be great in this role:4+ years strong experience writing for digital. Must be comfortable creating content and bring a fresh perspective to connect with audiences.Ability to strategies things from a long term perspectiveTrend first, content creator thinking Good in analyticsTo be up to date with trends & know how of platformsKeep a track record of executing campaignsUnderstanding of how digital landscape worksShould have ability to think on a 360 / cohesive levelProactive follow ups, to be on top of thingsBe the single-point contact for the creative team and the brand team.Lead the creative vision for the brand - strategy, copy, content, social with knowledge and expertise.Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC.Lead the team to qualitative + quantitative success.Act as a bridge between the teams and create short-term + long-term goals that are followed through.To take accountability & manage the flow of accountability and scale up quality work.Put together content schedules and create a seamless environment and flow of work.Must have flawless written English including punctuation and spelling.Someone who loves the pace of digital change and innovation.Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends.Good understanding of which content, formats and platforms drive which outcomes.Good understanding of people’s behaviour on social media across different platforms.A thorough understanding of the language and needs inherent to writing for beauty brandsA powerful grasp of how content can play out across multiple mediumsAble to use data and insight to inform creativeA flair for wordsGood Communication skillsGood in handling pressureThe ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpfulDemonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiencesConfident presenting and communicating clearly to other team members and clients.Preferably someone who comes from a digital first / digital only brand / editorial / agency.A little bit about us: OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.Our values and how to live them: Ambition – you look for opportunities to deliver greater value to those around you.Imagination – you identify a range of solutions to problems.Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.Inspiration – you lead by example and encourage others to do the same.Learning – you have excellent listening skills that helps you to learn from our clients and those around you.Results – you accept responsibility for your actions.Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.