About the Role-We’re looking for a dynamic Marketing Lead with 4-6 years of experience to shape,strengthen and propagate our brand identity. If you have a passion for brandstorytelling, visual identity, strategic marketing and growing a brand throughdata-driven strategies, we want you on our team!Eligibility-● MBA in Marketing or Master’s in Communications, Marketing, or Public Relationsfrom a Tier 1 or Tier 2 business school● 4-6 years of experience in directly managing a team, brand marketing, visualidentity development, or creative strategy● Strong background in brand positioning, market research, and storytelling● Experience in developing brand guidelines, visual assets, and marketingplaybooks● Exposure to working with global student organisations like 180 DC, Enactus, andAIESEC in their Marketing division and/or in a fast paced startup environmentcatering to younger audiences is a plusSkills Required-● Creative Direction & Content Aesthetics: Strong understanding of brandstorytelling, copywriting, and campaign ideation● Impact-Driven Strategy & Innovation: Demonstrated ability to design andimplement robust monitoring and impact measurement processes for marketingcampaigns. Strong understanding of both traditional and emerging social mediaplatforms, with a proven track record of leveraging innovative marketing trends todrive business outcomes● Marketing & Campaign Execution: Ability to craft and execute brand marketingcampaigns across digital, outdoor, and social media● Cross-Team Collaboration: Work closely with product, design, and marketingteams to ensure brand consistency● Presentation & Report-Making: Strong skills in preparing brand strategy decks,reports, and creative guidelines.Job Description-● Project Leadership: Oversee marketing projects and teams. Monitor projectperformance, set clear goals, and ensure timely execution. Drive social mediaproperty growth and performance metrics, and shape communication direction● Brand Vision & Identity Development: Define and maintain the brand’s visualidentity. Develop and oversee the brand style guide, ensuring consistency acrossall communication channels.● Brand Kit & Asset Management: Guide the team to create and manage the brandkit, including logos, icons, social media templates, presentation decks andcollaterals, booklets etc● Storytelling: Guide the team to craft compelling brand narratives that connectwith audiences and enhance brand positioning. Lead branded marketingcampaigns, ensuring alignment with the brand’s tone and values● Campaign Execution & Performance Analysis: Launch and manage brandawareness campaigns, measuring their impact using analytics tools. Use GoogleAnalytics, Power BI, and LinkedIn Insights to optimise brand messaging andoutreach● Content Pipeline Creation: Drive the team to create a robust pipeline of content,including but not limited to videos, image cards, advertisements, reels, vox popseries, etc,. for pan-India youth engagement and managing the release plan● Performance Analytics & Optimisation: Track campaign performance usingGoogle Analytics, Power BI, LinkedIn and Meta Insights to refine strategies● Flexibility: Be able to adapt to meet our dynamic business needs that maychange or evolve over time
Job Title
Marketing Lead