Job Title

The Pinkvilla team is looking for a talented, experienced Social Media to work closely with the Leadership, Marketing, and Product team and contribute to the overall social media strategy.About PinkVilla:Pinkvilla is one of the largest digital websites in the entertainment, lifestyle, and fashion categories with 30 million unique users and 21 million social media followers.Based in: MumbaiWhat do you need to do? (Role and Responsibilities)Develop creative and engaging social media Content that will contribute to user growth and increase the brand reach across all social media platforms for Pinkvilla.Manage and meet the business targets in terms of social media reach and user engagement.Manage the day-to-day handling of all social media channels adapting content to suit different channelsOversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, HootsuiteCreate engaging multimedia content across our social media platforms like Instagram, Pinterest, X, Facebook, Snapchat etcDevelop, launch and manage new competitions and campaigns that promote the organization and brandManage and facilitate social media communities by responding to social media posts and developing discussionsMonitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights, Meta business suite.Encourage collaboration across teams and departmentsWho could you be? Background and Experience:Relevant experience managing social media platforms Proven experience in driving the growth and meeting target numbers for social media.Experience using data and metrics to measure impact and determine improvements.Bachelor’s degree or equivalent.Proficiency in all social media platforms like Instagram, Snapchat, Youtube, Facebook.Experience of Google Analytics, Sprinklr, Hootsuite, Meta Business Suite