Job Title

CRM Specialist – MARS CosmeticsLocation: DelhiType: Full-timeExperience: 2–5 yearsFunction: Retention & Lifecycle Marketing | D2CAbout the Role:MARS Cosmetics is one of India’s fastest-growing beauty brands, with presence across 10,000+ retail stores, leading marketplaces, and a high-performing D2C platform. As we scale further, we’re looking for a CRM Specialist to lead lifecycle marketing across email, SMS, WhatsApp, and push.This role is perfect for someone who is data-driven, automation-savvy, and passionate about building long-term customer relationships.Key ResponsibilitiesOwn end-to-end CRM campaigns including onboarding, replenishment, loyalty, winback, and cross-sellDesign and execute automated flows: cart/browse abandonment, back-in-stock alerts, price drops, etc.Manage segmentation using RFM models, behavior triggers, and customer cohortsCollaborate with content and design to build brand-consistent communicationAnalyze performance metrics like open rate, CTR, conversion, repeat purchase, and CLTVIdeal Candidate2–5 years of experience in CRM or lifecycle marketing, preferably in D2C or beauty/personal care brandsProficient with tools like Klaviyo, MoEngage, WebEngage, or similarStrong analytical mindset with experience running A/B tests and performance trackingHands-on with segmentation, automation logic, and CRM workflowsStrong attention to detail, ownership mindset, and comfort in fast-paced environmentsWhy Join MARS CosmeticsHigh-growth brand with massive scale-up opportunityStrategic ownership of one of our most critical growth leversDynamic team, fast execution, and direct impactTo Apply:Send your resume to careers@ and mention “CRM Specialist Application – [Your Name]” in the subject line.Please also answer the following question in 100–150 words in your email:“If a customer buys a lipstick from our D2C site and doesn’t return for 60 days, what CRM strategy would you implement to drive a second purchase?”