Job Title

Kindly apply on Google FormAbout Us:LEAD Group is India’s largest and fastest-growing School Ed-Tech company, revolutionizing education through integrated systems, curriculum, and technology. Our mission is to ensure every child in India receives excellent education.Founded in 2012 by Sumeet Mehta and Smita Deorah, LEAD has been at the forefront oftransforming school education. In March 2023, we acquired Pearson India’s K-12 business, strengthening our rich repository of curriculum and content.Today, we work with schools across India through our innovative solutions—LEAD, Pinnacle, and Propel—empowering educators and students alike.Role Overview:The Performance Marketing Expert will create, manage, and optimize digital marketing campaigns across paid channels. This role requires a data-driven approach to improve campaign performance, achieve business goals, and reduce CAC.Principal Accountabilities:● Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels & 1x1 campaigns● Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPL, Top of the funnel lead quality, & CAC● Data Analysis: Maintain and manage data sanity across all touch points for optimization and reporting of campaign performance, providing insights and recommendations for optimization● Budget Management: Manage advertising budgets, ensuring effective allocation of resources and cost-efficiency● A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness● Strategic Planning: Develop and execute strategies for lead generation, improving quality, and conversion optimization based on data-driven insights● Market Research: To ensure innovative and effective marketing practices, Stay up-to-date with the current industry trends, competitor strategies, and emerging technologies● Collaboration: Work closely with creative teams, inside sales, and other stakeholders to align on campaign goals and deliverablesKey Requirements:● Experience: 3+ years of proven performance marketing experience with a track record of successful campaign management (preferred: education, e-comm, food aggregators, etc.)● Hands-on experience in lead generation via Ad platforms like Facebook, Google channels● Understanding of CRM platforms (HubSpot, etc.), channels like MoEngage (or similar tools), WhatsApp bot marketing platforms (WATI, Yellow Messenger, MSG91, or similar)● Detail-oriented with strong problem-solving abilities● Strong analytical skills with experience using data analysis tools● Impeccable attention to detail and excellent verbal and written communication skills● Ability to work within a (distributed) team and independently● Knowledge of SEO/SEM, PPC, and conversion rate optimization.● Ability to manage budgets and understand financial metrics.