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Job Title


Media Buyer


Company : The Cogent


Location : Jaipur, Bihar


Created : 2025-05-14


Job Type : Full Time


Job Description

Role: Media Buyer - On SiteLocation: JaipurMinimum Experience - 2 to 5 yearsKey Responsibilities:Plan, launch, and manage high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients.Track, analyse, and optimise campaign performance to ensure delivery of strong ROI.Work closely with cross-functional teams to align campaigns with broader marketing objectives.Stay current with latest advertising updates, tools, and trends, applying best practices proactively.Oversee ad spend, ensuring efficient budget allocation and cost-effective results.Research competitor strategies and market trends to refine targeting and messaging.Present detailed performance reports and insights to internal teams and stakeholders.Continuously A/B test ad creatives, audiences, and landing pages to enhance campaign performance.Identify growth opportunities through new campaign ideas and strategic experimentation.Partner with creative and product teams to develop compelling, high-converting ad content.Ideal Candidate Traits:2–5 years of hands-on experience in performance marketing, specifically for e-commerce brands.Proven track record in managing and scaling Facebook campaigns with measurable success.Data-driven mindset with strong analytical abilities—comfortable working with performance metrics.Excellent communicator and team player who thrives in a collaborative environment.Meticulous attention to detail—able to spot and correct even the smallest inconsistencies.Passionate about digital marketing trends and eager to adopt new strategies and tools.