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Location - Remote (India)About Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit .SummaryThe purpose of this role is to sit near the top of our organisation and provide Business Consulting, Transformational Consulting and Product consulting for clients. They lead a team of strategists that execute programmes for clients. The role is the primary lead in setting the vision of the relationship with a client, the vision for the client on their go to market approach and the roadmap to how to make those two things work best together.Key responsibilities:Leads the building, development and delivery of strategic omni-channel marketing plansActs as a subject matter expert, particularly in the areas of digital marketing, CRM and CXM for clientsContinually monitors current marketing trends, new technology solutions and competitive strategies – and then translates them into new marketing ideas for clientsShows a strong understanding of differences in marketing to customers in different verticals and environmentsDevelops trusted, long-term relationships with key client contacts across their organisationEnsures meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinkingManages team members to deliver strategy projects correctly and on-timeCollaborates and develops relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/ plansIdentifies key data points and measurements to show the impact of our approach and strategy on the client’s business