Skip to Main Content

Job Title


CDP Consultant (Tealium, Segment, mParticle)


Company : dentsu


Location : Hyderabad, Telangana


Created : 2025-05-14


Job Type : Full Time


Job Description

Location - Remote (India)About Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit .CDP Consultant - Job DescriptionThis role would be a combination of being a Customer Data Platform consultant and a data analyst/consultant.CDP Consultant jobs to be doneServe as a trusted technical advisor and implement Tealium’s Customer Data Hub end to end, i.e., from data ingestion via APIs/SFTP to event/attribute/audience configuration to UAT testing.Work with in-house consultants & clients to understand client’s needs and develop solutions using Tealium products.Define and manage standards, guidelines, and processes to ensure data quality.Ensure technology solutions are in alignment with data architecture principles and target end state.Create technical documentation for Tealium implementation.Data Consultant jobs to be doneResponsible for creating & maintaining dashboards for deep-dive insights generation.Generate actionable marketing insights, with business growth in mind, by analyzing digital and marketing data sources, i.e., GA360, GA4, media metrics etc.Translate business requirements into technical specifications for developers.Work across cross functional teams in India & Singapore to deliver data related projects & analysis.Key QualificationsAt least 2 years of relevant experience implementing & using Tealium’s Customer Data Hub (certification is a plus)Strong analytical skills and capability to translate business requirements into technical requirements.Ability to switch between multiple clients and projects, zoom out and look at the bigger picture.Passionate about technology, data and must love to sell your ideas to everyone.Join us in our journey while we turn data into actionable insights and improve the performance of our global clients!