About Amber (accommodation booking platform for students (think for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital.If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!Recent spotlight on amber:the role:We are looking for a Performance Marketing Intern who will be a part of the growth team. Excellent digital marketing skills and the ability to think creatively is a must for this role, as creating and optimizing high-performing ads and its measurement will be a key responsibility. The right candidate will be self-motivated and always go the extra mile to deliver.Key responsibilitiesResponsible for managing Google, Facebook & Instagram channels for performance marketingCreate, execute and optimize campaigns end-to-end on various channels to maximize ROASInnovate, come up with new campaign ideas and share it with other team membersWork with the design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition & conversion, relevance, and customer preferences.Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spendsContinuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insightsDrive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reportsAcquire insights in online marketing trends in the industry, best practices, and keep strategies up-to-dateCollaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans. Hard skills we are looking forPrevious experience of running Google and Facebook ads extensivelyBasic knowledge in Performance MarketingHave run ads on lookalike audiences, custom audiences, and interest-based audiencesWhat will you get from AmberFast-paced growth (can skip intermediate levels)Total freedom and authority (everything under you, just get the job done!)
Job Title
Performance Marketing Specialist