Job Title

Talasha has been mandated to hire a Public Relations Specialist for a boutique PR Consultancy firm based out of Mumbai. They are a one-stop-shop for all things marketing & promotion for brands across lifestyle, food & beverage & hospitality sectorsResponsibilities -Strategy Development and Execution -Develop and implement comprehensive PR strategies that align with the client's goals and objectives. Ensure effective creation and execution of PR campaigns & strategic positioning of the client’s brand in the media and public domain.Brand Management and Reputation Building - Manage and enhance the company’s brand image and reputation across all media platforms. Ensure consistency in brand messaging across PR channels & positive management of crisis communication, strengthening brand equity & public perception.Media Relations and Partnerships -Establish and maintain relationships with key journalists, influencers, and media outlets to ensure optimal media coverage and exposure.Secure high-value media placements & manage media inquiries and interview opportunities.Content Creation and Management -Oversee the creation and distribution of relevant, high-quality PR content, including press releases, articles, blog posts, speeches, etc.Crisis Management- Lead the organization’s response in times of crisis to protect its reputation and minimize damage by developing crisis communication protocols.Digital PR -Oversee social media and digital PR initiatives to improve online presence, engagement, and brand recognition.Measurement and Reporting -Track and measure the effectiveness of PR campaigns and initiatives, providing regular reports to senior management. Use PR analytics tools to monitor impact & ROIEvent Management- Oversee the planning and execution of events (press conferences, media briefings, product launches) that support PR objectives. Events that generate media coverage and public engagement.Good to Have-At least 4 years experience in Public Relations strategy & executionStrong network of media relations in MumbaiPrior experience in PR AgenciesLocation -Mumbai, Santa Cruz WestCTC - Rs. 8 - 12 Lakhs (Basis last drawn)