Job Title

Job Summary:We are seeking a talented and creative Content Writer to join our marketing team. The Content Writer will be responsible for producing high-quality, engaging, and SEO optimised content that aligns with our brand voice and resonates with our target audience. The ideal candidate should have a passion for writing, a strong understanding of content marketing, and the ability to adapt their writing style to suit various platforms and formats.Key Responsibilities:1. Content Creation: - Produce well-researched, informative, and engaging content for our website, blog, social media platforms, and other marketing materials. - Develop content that is tailored to our target audience and aligns with our marketing strategy.2. SEO Optimisation: - Conduct keyword research to optimise content for search engines. - Ensure that all content is SEO-friendly and helps improve our online visibility.3. Content Planning: - Collaborate with the marketing team to develop content calendars and plan content marketing campaigns. - Brainstorm and pitch new content ideas that align with our brand and marketing goals.4. Editing and Proofreading: - Review and edit content for clarity, grammar, and accuracy. - Ensure all content is free from plagiarism and adheres to our brand guidelines.5. Market Research: - Stay up-to-date with industry trends and competitors' content to identify opportunities for improvement. - Use data and analytics to measure the effectiveness of content and make recommendations for improvements.6. Collaboration: - Work closely with designers, videographers, and other team members to create multimedia content. - Collaborate with subject matter experts to gather information and insights for content creation.Qualifications:- Bachelor's degree in English, Journalism, Marketing, or a related field.- Proven experience as a Content Writer or similar role.- Exceptional writing, editing, and proofreading skills.- Strong knowledge of SEO and content optimisation techniques.- Proficiency in using content management systems (e.g., WordPress).- Familiarity with social media platforms and content distribution.- Creativity and the ability to generate unique content ideas.- Excellent time management skills and the ability to meet deadlines.- Strong attention to detail and a commitment to producing high-quality content.- Portfolio of previous work showcasing diverse writing styles and formats.Benefits:• Competitive salary and performance-based bonuses.• Opportunities for personal & professional development.• A dynamic and creative work environment.